Please use this identifier to cite or link to this item: https://ah.lib.nccu.edu.tw/handle/140.119/147933
題名: 相對感受:參考點對於顧客體驗的影響
Relative Sentiment: The Influence of Reference Points in Customer Experience
作者: 蕭瑞麟;關欣
Hsiao, Ruey-lin;Kuan, Hsin
貢獻者: 科管智財所
關鍵詞: 服務設計; 相對感受; 參考點; 期望落差; 顧客體驗
Service design; Relative sentiment; Reference point; Expectation gap; Customer experience
日期: Aug-2023
上傳時間: 12-Oct-2023
關聯: 組織與管理, Vol.16, No.2, pp.1-67
資料類型: article
DOI: https://doi.org/10.53106/199687602023081602001
Appears in Collections:期刊論文

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