Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/147933
題名: | 相對感受:參考點對於顧客體驗的影響 Relative Sentiment: The Influence of Reference Points in Customer Experience |
作者: | 蕭瑞麟;關欣 Hsiao, Ruey-lin;Kuan, Hsin |
貢獻者: | 科管智財所 | 關鍵詞: | 服務設計; 相對感受; 參考點; 期望落差; 顧客體驗 Service design; Relative sentiment; Reference point; Expectation gap; Customer experience |
日期: | Aug-2023 | 上傳時間: | 12-Oct-2023 | 關聯: | 組織與管理, Vol.16, No.2, pp.1-67 | 資料類型: | article | DOI: | https://doi.org/10.53106/199687602023081602001 |
Appears in Collections: | 期刊論文 |
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