Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/16313| 題名: | An empirical investigation of the interaction between publicity, advertising, and previous brand attitude and knowledge | 作者: | 張郁敏 Chang, Yuhmiin |
日期: | 2005 | 上傳時間: | 17-Dec-2008 | 關聯: | Journal of Advertising, 34(4), 55-67 | 資料類型: | article |
| Appears in Collections: | 期刊論文 |
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|---|---|---|---|
| index.html | 234 B | HTML2 | View/Open |
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