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Title: Gender Differences in Processing Comparative Advertising in a Competitive Context--Evidence for Differential Strategies
Authors: 張卿卿
Date: 2004
Issue Date: 2008-12-18 11:56:23 (UTC+8)
Relation: Association of Consumer Research 2004 Asia-Pacific Conference
Data Type: conference
Appears in Collections:[廣告學系] 會議論文

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