Please use this identifier to cite or link to this item:
|Title:||Gender Differences in Processing Comparative Advertising in a Competitive Context--Evidence for Differential Strategies|
|Issue Date:||2008-12-18 11:56:23 (UTC+8)|
|Relation:||Association of Consumer Research 2004 Asia-Pacific Conference|
|Appears in Collections:||[廣告學系] 會議論文|
Files in This Item:
There are no files associated with this item.
All items in 學術集成 are protected by copyright, with all rights reserved.