政大學術集成


Please use this identifier to cite or link to this item: https://ah.nccu.edu.tw/handle/140.119/17189


Title: Gender Differences in Processing Comparative Advertising in a Competitive Context--Evidence for Differential Strategies
Authors: 張卿卿
Date: 2004
Issue Date: 2008-12-18 11:56:23 (UTC+8)
Relation: Association of Consumer Research 2004 Asia-Pacific Conference
Data Type: conference
Appears in Collections:[Department of Advertising] Proceedings

Files in This Item:

There are no files associated with this item.



All items in 學術集成 are protected by copyright, with all rights reserved.


社群 sharing