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https://ah.lib.nccu.edu.tw/handle/140.119/17196| 題名: | The Interplay of Ad Exposure and Direct Experiences--The Moderating Role of Product Knowledge | 作者: | 張卿卿 | 日期: | 2002 | 上傳時間: | 18-Dec-2008 | 關聯: | American Academy of Advertising | 資料類型: | conference |
| Appears in Collections: | 會議論文 |
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