How mood and ad-self-congruency affect the relative influence of hedonic ad appeals and utilitarian ad appeals on brand evaluations

Please use this identifier to cite or link to this item: https://ah.lib.nccu.edu.tw/handle/140.119/17200

DC Field	Value	Language
dc.creator	張卿卿	zh_TW
dc.date	2002	en_US
dc.date.accessioned	2008-12-18T03:58:34Z	-
dc.date.available	2008-12-18T03:58:34Z	-
dc.date.issued	2008-12-18T03:58:34Z	-
dc.identifier.uri	https://nccur.lib.nccu.edu.tw/handle/140.119/17200	-
dc.format	application/	en_US
dc.language	en	en_US
dc.language	en-US	en_US
dc.language.iso	en_US	-
dc.relation	annual meeting of Association for Consumer Research	en_US
dc.title	How mood and ad-self-congruency affect the relative influence of hedonic ad appeals and utilitarian ad appeals on brand evaluations	en_US
dc.type	conference	en
item.openairecristype	http://purl.org/coar/resource_type/c_18cf	-
item.languageiso639-1	en_US	-
item.openairetype	conference	-
item.grantfulltext	none	-
item.cerifentitytype	Publications	-
item.fulltext	No Fulltext	-
Appears in Collections:	會議論文

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