Please use this identifier to cite or link to this item:

Title: The interplay of candidate-initiated and journalist-initiated agendas in the 1996 and 2004 Taiwan presidential election
Authors: 張卿卿
Keywords: Agenda-Setting;Presidential Election;Taiwan
Date: 2007-01
Issue Date: 2008-12-18 17:40:46 (UTC+8)
Abstract: This study examines the interplay of candidate-initiated issue agendas and journalistinitiated issue agendas in the 1996 and 2004 Taiwan presidential elections. The study
indicates that both agendas influenced each other, but unequally*the candidateinitiated issue agenda had a greater impact on the journalist-initiated agenda than vice
versa. The results were interpreted with discussions of the media’s campaign reporting
and the candidates’ campaign management in Taiwan.
Relation: Asian Journal of Communication, 17(1), 1-23
Data Type: article
Appears in Collections:[廣告學系] 期刊論文

Files in This Item:

File Description SizeFormat
01292980601114497.pdf364KbAdobe PDF1251View/Open

All items in 學術集成 are protected by copyright, with all rights reserved.

社群 sharing