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|Title:||The interplay of candidate-initiated and journalist-initiated agendas in the 1996 and 2004 Taiwan presidential election|
|Issue Date:||2008-12-18 17:40:46 (UTC+8)|
|Abstract:||This study examines the interplay of candidate-initiated issue agendas and journalistinitiated issue agendas in the 1996 and 2004 Taiwan presidential elections. The study
indicates that both agendas influenced each other, but unequally*the candidateinitiated issue agenda had a greater impact on the journalist-initiated agenda than vice
versa. The results were interpreted with discussions of the media’s campaign reporting
and the candidates’ campaign management in Taiwan.
|Relation:||Asian Journal of Communication, 17(1), 1-23|
|Appears in Collections:||[廣告學系] 期刊論文|
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