政大學術集成


Please use this identifier to cite or link to this item: https://ah.nccu.edu.tw/handle/140.119/17800


Title: The interplay of candidate-initiated and journalist-initiated agendas in the 1996 and 2004 Taiwan presidential election
Authors: 張卿卿
Keywords: Agenda-Setting;Presidential Election;Taiwan
Date: 2007-01
Issue Date: 2008-12-18 17:40:46 (UTC+8)
Abstract: This study examines the interplay of candidate-initiated issue agendas and journalistinitiated issue agendas in the 1996 and 2004 Taiwan presidential elections. The study
indicates that both agendas influenced each other, but unequally*the candidateinitiated issue agenda had a greater impact on the journalist-initiated agenda than vice
versa. The results were interpreted with discussions of the media’s campaign reporting
and the candidates’ campaign management in Taiwan.
Relation: Asian Journal of Communication, 17(1), 1-23
Data Type: article
Appears in Collections:[Department of Advertising] Periodical Articles

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