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https://ah.nccu.edu.tw/handle/140.119/27347
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| Title: | Do Companies Target Their Webs Toward the Cultural Background of Their Customers? |
| Authors: | 楊亨利;Michelle Lin |
| Keywords: | Cultural difference;Web design;Culture. |
| Date: | 2003-12 |
| Issue Date: | 2009-01-17 16:33:59 (UTC+8) |
| Abstract: | It is logical to deduce that organizations will customize their web sites to the cultural
preferences of their target audience. This research aims to investigate whether organizations in reality do conform to this assumption. This research surveyed the websites of five companies that have both an English site targeted at customers in the U.S., and a Chinese site targeted at customers in Taiwan. It is evident from the survey that the sample websites tend to adopt a neutral stance when facing audience of diverse culture backgrounds. Cultural guidance might serve a better list of “Don’ts” rather than “Do’s. |
| Relation: | Asia Pacific Management Review, 8(4), 467-482 亞太管理評論, 8(4), 467-482 |
| Data Type: | article |
| Appears in Collections: | [資訊管理學系] 期刊論文 |
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