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Title: Voter Cynicism Perception of Media Negativism and Voting Behavior in Taiwan's 2001 Election
Authors: 彭芸
Peng, Wein Bonnie
Date: 2003-05
Issue Date: 2009-01-19 11:57:05 (UTC+8)
Abstract: Many research findings in the United States have confirmed that the negative coverage of politics has led to high levels of citizen cynicism and negativity (Bennett, 1999; Lee, 2001). However, other research has argued that the news media does not make citizens more cynical or alienated. This study will try to explore the relationships between Taiwan voters¡¦ media behavior, political cynicism, perceptions of media negativism, and actual voting behavior. The result has found that age is the only demographic variable predicting voters¡¦ perception of negative television election coverage. Voter education and income were significant predictors in explaining their cynicism. Moreover, voters¡¦ cable television use was significantly related to their cynicism. Voters in Taiwan might be cynical, but the data has demonstrated that they won¡¦t be disappointed by the electoral process and shown quite satisfied with the outcome.
Relation: Conference Papers -- International Communication Association. 2003 Annual Meeting, San Diego, CA, p1-25. 25p. 6 Charts.
Marriott Hotel, San Diego, CA, May 27, 2003
Data Type: conference
Appears in Collections:[新聞學系] 會議論文

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