Please use this identifier to cite or link to this item: https://ah.lib.nccu.edu.tw/handle/140.119/29718
題名: Thin-ideal images, self-esteem and the third-person effects
作者: 何怡瑩
He, Yi Ying
貢獻者: 羅文輝
何怡瑩
He, Yi Ying
關鍵詞: 美體影像
自尊
第三人效果
Thin-Ideal Images
Self-Esteem
Third-Person Effects
日期: 2008
上傳時間: 11-Sep-2009
摘要: The present study is the first in literature to empirically test how both two dimensions of self-esteem—self-respect and self-efficacy—moderate the third-person perception of thin-ideal images in the mass media. Respondents who were high in self-respect and who were high in self-efficacy in the study exhibited greater third-person perception of thin-ideal images. In addition, as self-respect/self-efficacy decreased, “perceived effects of thin-ideal images in the mass media on self” increased.\r\n\r\nIn addition, the study has expanded the scope of behavioral component of third-person effects. Past studies usually assume one behavior outcome for undesirable or negative media messages. The present study has proposed two behavioral outcomes, including image-related outcome and support for restrictions of ideal thinness, in regard to thin-ideal images in the mass media. Results of analyses showed that “perceived effects of thin-ideal images on self” was a more reliable predictor of image-related outcome and that “perceived effects of thin-ideal images on others” could better predict support for restrictions of ideal thinness in the mass media. \r\n\r\nThe findings of both predictors of behavioral outcomes also indicate that in relation to a media message, individuals might evaluate the media effects at different levels and hence engage in more than one cognitive process. Therefore, using third-person perception to predict behavior may not merely commit a methodological error, but also simplify the possible cognitive processes and fail to solicit accurate results.
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描述: 碩士
國立政治大學
國際傳播英語碩士學程(IMICS)
95461001
97
資料來源: http://thesis.lib.nccu.edu.tw/record/#G0095461001
資料類型: thesis
Appears in Collections:學位論文

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