Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/29769| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | 黃葳威 | zh_TW |
| dc.contributor.author | 陳政佑 | zh_TW |
| dc.creator | 陳政佑 | zh_TW |
| dc.date | 2008 | en_US |
| dc.date.accessioned | 2009-09-11T08:16:17Z | - |
| dc.date.available | 2009-09-11T08:16:17Z | - |
| dc.date.issued | 2009-09-11T08:16:17Z | - |
| dc.identifier | G0095453016 | en_US |
| dc.identifier.uri | https://nccur.lib.nccu.edu.tw/handle/140.119/29769 | - |
| dc.description | 碩士 | zh_TW |
| dc.description | 國立政治大學 | zh_TW |
| dc.description | 廣播電視學研究所 | zh_TW |
| dc.description | 95453016 | zh_TW |
| dc.description | 97 | zh_TW |
| dc.description.abstract | 「選秀節目」風潮近幾年來再度席捲台灣，也成功地進入部分網路閱聽人的生活之中，成為一種習以為常的收視經驗，然而，近期節目收視率的滑落並無法斷然宣告網路閱聽人對「選秀節目」失去興趣，為求貼切地理解其動態的收視經驗，本研究從「日常生活理論」面向切入網路閱聽人之選秀節目收視經驗，研究選秀節目如何在網路閱聽人的生活中佔據特定的空間／時間，並結合相關的閱聽人研究，從「主動閱聽人」、「接收分析」面向，歸納出網路閱聽人結合網路使用所具有的「非同步收視」、「強調互動參與感」、「兼具傳播者身分」之收視特質，形構其動態的日常收視形式，並構成收視實踐模式之基礎，藉以詮釋屬於個體微觀的收視實踐戰術。\r\n本研究以台大批踢踢實業坊【SuperStarAve】BBS板作為研究個案，嘗試運用「網路民族誌」(Netnography)－結合網路文本分析、參與觀察、線上訪談之研究方法，試圖描述網路閱聽人日常生活中的選秀節目收視經驗。研究結論指出，網路閱聽人藉由個人與生活脈絡協商、配置的「戰術」，與節目產製「策略」相對地收視著「超級星光大道」，本研究認為，其日常收視經驗需考量個人所處的生活脈絡與網路傳播情境所造成的收視變動性，並因個人對節目「真誠性」的解讀而變動對「超級星光大道」的日常收視形式；藉網路使用之便，重新組配收看節目之生活空間與時間，也各自建置個人迂迴的收視戰術－兼具反制與延伸之意義。是以，網路閱聽人之選秀節目日常收視經驗乃成為動態的過程，從中展現如de Certeau所指游擊式的收視「戰術」，藉以反制節目產製策略，從中找尋獲致個人收視愉悅與意義之機會。 | zh_TW |
| dc.description.abstract | Recently, “Talent TV Show “ has become such a popular program genre in Taiwan. This study aims to understand how Internet audiences combine heterogeneous elements of their lives. de Certeau’s theory of everyday practices will be applied to serve as the analytical framework, and concretely describe the modalities of watching TV and the formalities of interpret practices.\r\nThis is a case study that makes use of the research methodology of Netnography to analyze BBS “ SuperStarAve ”. And the main argument of this study shows what Internet audiences’ tactics of watching TV are. Internet audiences alternate different media tactically to fit in with their life arrangements, and they make a detour to interpret the authenticity of the program. In addition, Internet audiences contemplate to seek for opportunities of establishing the trajectory of watching TV to pleasure themselves. \r\nAs a result, it can be concluded that the feature of diversity existing among individual Internet audiences shapes the movement of the everyday experience of watching TV. | en_US |
| dc.description.tableofcontents | 第一章 緒論\r\n 第一節、研究動機與問題意識…………………………………………………5\r\n 第二節、研究背景與研究目的…………………………………………………9\r\n 第三節、研究範圍與名詞釋義…………………………………………………12\r\n一、研究範圍………………………………………………………………12\r\n二、名詞釋義………………………………………………………………13\r\n三、本文架構………………………………………………………………15\r\n第二章 文獻探討\r\n 第一節、日常生活理論…………………………………………………………16\r\n一、日常生活之研究面向……………………………………………………17\r\n二、Michel de Certeau之日常生活實踐……………………………………20\r\n三、小結：本研究之日常收視經驗分析架構………………………………25\r\n 第二節、閱聽人理論……………………………………………………………28\r\n一、閱聽人概念之建構性－從閱聽人到網路閱聽人………………………28\r\n二、網路閱聽人之收視與解讀………………………………………………29\r\n三、小結：網路閱聽人之收視經驗分析架構…………………………………45\r\n 第三節、網路閱聽人之選秀節目日常收視經驗………………………………48\r\n一、生活脈絡：網路閱聽人之選秀節目日常收視形式………………………48\r\n二、個人層面：網路閱聽人之戰術收視實踐…………………………………52\r\n三、小結：網路閱聽人之選秀節目日常收視經驗研究架構…………………60\r\n第三章 研究方法\r\n第一節、質化的研究方法…………………………………………………………62\r\n第二節、網路民族誌(Netnography)…………………………………………63\r\n第三節、研究步驟………………………………………………………………65\r\n第四章 網路文本分析\r\n 第一節、網路閱聽人之日常收視形式………………………………………74\r\n 第二節、網路閱聽人之個人收視實踐戰術……………………………………95\r\n第五章 結論、討論與建議\r\n第一節、研究結論與討論………………………………………………………129\r\n 第二節、研究限制與建議……………………………………………………134\r\n參考文獻…………………………………………………………………………137\r\n【附錄一】節目收視率與本研究整理之BBS看板人氣………………………147\r\n【附錄二】本研究之網路文本篩選／分析依據………………………………149\r\n【附錄三】本研究之線上訪談題綱……………………………………………150\r\n【附錄四】本文引用之網路文本作者／篇名…………………………………152\r\n\r\n\r\n圖表目錄\r\n圖一、本文架構圖……………………………………………………………………15\r\n圖二、日常收視經驗分析架構圖……………………………………………………27\r\n圖三、網路閱聽人之收視經驗分析圖………………………………………………47\r\n圖四、選秀節目之商業模式…………………………………………………………54\r\n圖五、本文研究架構圖………………………………………………………………61\r\n圖六、編輯式分析法…………………………………………………………………72\r\n圖七、本文研究步驟…………………………………………………………………73\r\n圖八、本研究歸納之流動收視解讀立場…………………………………………114\r\n圖九、本研究歸納之網路閱聽人選秀節目日常收視經驗模式圖………………130\r\n表一、個案研究類型…………………………………………………………………63\r\n表二、本研究之線上訪談對象………………………………………………………71\r\n表三、【SuperStarAve】BBS板舉辦之「網路徵文」活動……………………………92 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri | http://thesis.lib.nccu.edu.tw/record/#G0095453016 | en_US |
| dc.subject | 選秀節目 | zh_TW |
| dc.subject | 真誠性 | zh_TW |
| dc.subject | 網路閱聽人 | zh_TW |
| dc.subject | 網路民族誌 | zh_TW |
| dc.subject | talent TV show | en_US |
| dc.subject | authenticity | en_US |
| dc.subject | Internet audience | en_US |
| dc.subject | Netnography | en_US |
| dc.title | 從選秀節目【SuperStarAve】BBS板看網路閱聽人之日常收視經驗 | zh_TW |
| dc.type | thesis | en |
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| item.openairetype | thesis | - |
| item.cerifentitytype | Publications | - |
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