鹽酥達人創業計畫

Abstract

鹽酥達人創業計畫

Abstract\r\n\r\nBusiness Plan of Krispy Master\r\nBy\r\nShirley Liu\r\n\r\n\r\n“Krispy Master”, unlike a typical restaurant, will provide a unique combination of Taiwanese popcorn chicken, refreshments, ice & drinks at value pricing with a fun and entertaining atmosphere. Krispy Master is the answer to an increasing demand. The public are seeking different experience from fast-food in terms of service and quality, but a better price point than casual dining restaurants.\r\n\r\nIn today`s highly competitive environment, it is becoming increasingly more difficult to differentiate one restaurant concept from another. Krispy Master will achieve this by offering new and unique snack meal in the area by clear market positioning of a fashionable, fun, and fast-casual style food outlet. \r\n\r\nThis plan is prepared for the initial launch of this concept. The initial capital from the owners will allow Kripy Master’s direct stores through year one. If business runs successfully, Krispy Master’s first and second store will obtain sufficient cash flow to be independent from year one, and 2nd stage financing from value-added creditors will start for store number expansion and franchise system establishment.

TABLE OF CONTENTS\r\n\r\nAbstract 2\r\nExecutive Summary 6\r\nObjectives 7\r\nMission 7\r\nThe Team 7\r\nKeys to Success 8\r\nCompany Overview and Strategy 9\r\nHistory and Background 9\r\nStore Name 9\r\nCompany Ownership 9\r\nStart-up Cost Summary 9\r\nCompany Locations and Facilities 10\r\nProduct Offering 11\r\nFuture Products 13\r\nPersonnel & Payroll 13\r\nSourcing 13\r\nEntry and Growth Milestones 13\r\nMarket Positioning 16\r\nMarket Segmentation 16\r\nTarget Market Segment Strategy 17\r\nPricing Strategy 18\r\nSales Strategy 19\r\nPromotion Strategy 19\r\nSales Literature 20\r\nMarket Review 21\r\nOverall Industry 21\r\nHawaii Market 22\r\nMarket Trends 24\r\nMarket Needs 25\r\nCompetition and Buying Patterns 26\r\nCompetitive Environment 26\r\nSWOT Analysis 27\r\nFinancial Plan 29\r\nBreak-even Analysis 30\r\nProjected Profit and Loss 31\r\nProjected Cash Flow 32\r\nMonthly Cash Flow 2010-2011 33