兩岸壽險業之效率與生產力分析

Abstract

兩岸在2001年底加入世界貿易組織（WTO），使得兩岸壽險市場受到經濟自由化及國際化的衝擊。因此，要如何提高自身的經營績效及競爭能力，便成為兩岸壽險公司最重要的目標。本研究以資料包絡分析法為基礎，並結合共同邊界（metafrontier）分析法，針對兩岸地區在2004年至2007年共59家壽險公司，進行經營效率與Malmquist生產力指數的實證研究。在生產力變動來源的拆解上，本文延伸Pastor and Lovell（2005）的固定規模報酬模型，利用變動規模報酬的生產邊界來衡量各公司的技術變動及技術差距比率變動，使生產力變動的來源上獲得更明確的意涵。最後本文利用Tobit迴歸模型，探討影響兩岸壽險公司經營效率的因素。

After joining the WTO in December 2001, there is the advent of economic liberalization and internationalization on the life insurance market of Taiwan and Mainland China. Therefore, how to improve the operating performance and the industrial competitiveness in the present economic circumstance is the critical and important goal of the life insurance industry in Taiwan and Mainland China. This study applies data envelopment analysis with metafrontier model to measure the managerial efficiency and Malmquist productivity index of 59 firms of life insurance industry in Taiwan and Mainland China from 2004 to 2007. On decomposing the sources of productivity change, we extend Pastor and Lovell’ s CRS model (2005) to a VRS frontier benchmark to measure technical change and technical gap ratio change, which apparently provides us a more meaningful decomposition of productivity change. Finally, this study uses Tobit regression model to examine the factors which influence the managerial efficiency of the life insurance industry in Taiwan and Mainland China.