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Please use this identifier to cite or link to this item: https://ah.lib.nccu.edu.tw/handle/140.119/33090
DC FieldValueLanguage
dc.contributor.advisor蘇蘅zh_TW
dc.contributor.advisorSu,Herngen_US
dc.contributor.author邱宜儀zh_TW
dc.contributor.authorChiu,Yi-Yien_US
dc.creator邱宜儀zh_TW
dc.creatorChiu,Yi-Yien_US
dc.date2007en_US
dc.date.accessioned2009-09-17T07:28:40Z-
dc.date.available2009-09-17T07:28:40Z-
dc.date.issued2009-09-17T07:28:40Z-
dc.identifierG0094941009en_US
dc.identifier.urihttps://nccur.lib.nccu.edu.tw/handle/140.119/33090-
dc.description碩士zh_TW
dc.description國立政治大學zh_TW
dc.description傳播學院碩士在職專班zh_TW
dc.description94941009zh_TW
dc.description96zh_TW
dc.description.abstract本研究以政治人物馬英九為例，探討台灣主要報紙是否出現「名人政治」現象，並探討「名人政治」的新聞框架為何？有何主要特質？呈現的方式是否和傳統政治新聞報導不同？研究對象為自由時報、聯合報及中國時報三家報紙從馬英九從擔任台北市長起至卸任國民黨主席止的新聞報導。以等距抽樣法抽取864則新聞進行分析。研究發現三家主要報紙報導馬英九新聞時都出現「名人政治」的新聞框架，其中以「政治風格」的框架最為顯著，報紙重視政治姿態、品行道德的領導能力描述，另外，報紙也常用「背景故事」把名人私領域的生活面向帶入公領域。「馬英九現象」和「個人特質」、「背景故事」和「社會互動」等框架的論述密切相關，因此確實減少了公共政策或政治議題的報導數量，不過不同報紙的框架仍有差異，隨著馬英九政治位置的重要性，名人政治的新聞框架也有所變化。但就馬英九這位政治人物來說，台灣主要報紙確實出現個人特質和政治風格鮮明的「名人化」現象。zh_TW
dc.description.abstractIn a time when it is commonplace for political celebrities to garner media attention as much media attention for their political performance as for their particular personal life. The author wanted to analyze a famous political figure Ma Ying-jeou to learn the process of celebrification coupled with Gans description of the norms of news reporting, the following indicators would suggest celebrification of political content. The author used the news stories from three major newspapers in Taiwan as sample to find out elements of a celebrity that would attract the journalists as well as media organizations. The result showed that the strategies were utilized to sell the political celebrity was similar to those of the Western media.en_US
dc.description.tableofcontents第一章 緒論………………………………………………………………………1 \n第一節 研究源起…………………………………………………………………1\n第二節 研究背景…………………………………………………………………6 \n第三節 相關研究及研究目的……………………………………………………10\n\n第二章 文獻探討…………………………………………………………………12\n第一節「名人政治」的政治文化背景 …………………………………………12\n第二節「名人政治」現象及內涵 ………………………………………………15\n 壹、「名人政治」現象………………………………………………………15\n 貳、「名人政治」之內涵……………………………………………………18\n 參、「名人政治」時代的媒體互動…………………………………………21\n 肆、媒體再現的政治角色形象………………………………………………25\n第三節 「名人政治」的新聞框架………………………………………………27\n 壹、新聞框架之定義與運用…………………………………………………27\n 貳、何謂「名人政治」新聞框架……………………………………………29\n 參、政治行動場域：公領域、公共流行文化場域、私領域 ……………44\n第四節 國內外相關研究…………………………………………………………51\n第五節 研究問題與研究架構……………………………………………………53\n 壹、研究問題…………………………………………………………………53\n 貳、研究架構圖………………………………………………………………55\n\n第三章 研究方法…………………………………………………………………57\n第一節 內容分析法………………………………………………………………57\n第二節 研究對象與範圍…………………………………………………………58\n 壹、研究對象…………………………………………………………………58\n 貳、分析單位…………………………………………………………………60\n 參、抽樣………………………………………………………………………61\n第三節 類目建構…………………………………………………………………63\n 壹、從政階段…………………………………………………………………64\n 貳、政治行動場域……………………………………………………………65\n 參、「名人政治」新聞框架…………………………………………………67\n 肆、新聞呈現形式……………………………………………………………73\n 第四節 信度檢驗及統計方法 ………………………………………………75\n\n第四章 資料分析…………………………………………………………………78\n第一節「名人政治」新聞框架之分佈及三報差異 ……………………………80\n 壹、版面分析…………………………………………………………………80\n 貳、篇幅分析…………………………………………………………………81\n 參、類型分析…………………………………………………………………82\n 肆、議題分析…………………………………………………………………82\n 伍、消息來源分………………………………………………………………83\n 陸、新聞立場分析……………………………………………………………89\n 柒、馬英九新聞的「名人政治」新聞框架 ……………………………… 90\n第二節 政治行動場域之分佈及三報差異………………………………………96\n 壹、三報政治行動場域整體分佈……………………………………………97\n 貳、版面分析…………………………………………………………………98\n 參、篇幅分析……………………………………………………………… 101\n 肆、類型分析 ………………………………………………………………103\n 伍、議題分析……………………………………………………………… 104\n 陸、新聞立場分析………………………………………………………… 107\n第三節不同從政階段、三報之變化及差異 ……………………………………109\n 壹、「名人政治」新聞框架再現 …………………………………………109\n 貳、四種「名人政治」新聞框架 …………………………………………123\n 參、政治行動場域 …………………………………………………………126\n第四節 小結………………………………………………………………………130\n\n第五章 研究發現及建議……………………………………………………137\n第一節 研究發現……………………………………………………………137\n第二節 研究限制與建議……………………………………………………141\n\n參考文獻 \n中文部分 …………………………………………………………………………145\n英文部分 …………………………………………………………………………149\n\n附錄\n附錄一：編碼表………………………………………………………………… 156\n附錄二：編碼須知……………………………………………………………… 158\n附錄三：馬英九從政經歷……………………………………………………… 164\n\n圖表目錄\n圖1-1：馬英九不同政治角色時程圖……………………………………………11\n圖2-1：從政者特質………………………………………………………………31\n圖2-2：政治行動場域……………………………………………………………44\n圖2-3：研究架構圖………………………………………………………………55\n圖4-1：「名人政治」新聞框架分佈趨勢圖……………………………………79\n圖4-2：從政階段、新聞數量變化趨勢圖 ……………………………………110圖4-3：從政階段、新聞版面變化趨勢圖 ……………………………………112\n圖4-4：從政階段、新聞類型變化趨勢 ………………………………………113\n圖4-5：從政階段、新聞篇幅變化趨勢圖 ……………………………………115\n圖4-6：從政階段、新聞議題變化趨勢圖 ……………………………………117\n圖4-7：從政階段、新聞立場變化趨勢圖 ……………………………………120\n圖4-8：從政階段、政治行動場域趨勢圖 ……………………………………127\n表 1-1 :媒體形容馬英九形象之正面語 ………………………………………8\n表 1-2 :媒體形容馬英九形象之負面語彙………………………………………9\n表 3-1：抽樣樣本 ………………………………………………………………62\n表 3-2：類目建構總表………………………………………………………… 63\n表 3-3：從政階段分析項目 ……………………………………………………64表 3-4：政治行動場域分析項目 ………………………………………………66\n表3-5：「名人政治」新聞框架類目及操作型定義……………………………70表4- 1：報別、版面卡方分析 …………………………………………………81\n表4- 2：報別、篇幅卡方分析………………………………………………… 81\n表4- 3：報別、新聞類型卡方分析…………………………………………… 82\n表4- 4：報別、新聞議題分佈統計表………………………………………… 83\n表4- 5：報別、消息來源分佈統計表………………………………………… 84\n表4-6：報別、新聞主要立場卡方分析…………………………………………89\n表4-7：類型、新聞主要立場卡方分析…………………………………………90\n表4-8：報別、「名人政治」新聞框架分佈統計表 ………………………… 93\n表4-9：報別、「個人特質」新聞框架分佈統計表……………………………94\n表4-10：報別、「背景故事」新聞框架分佈統計表………………………… 95\n表4-11：報別、「政治風格」新聞框架分佈統計表………………………… 95\n表4-12：報別、「社會同步互動」新聞框架分佈統計表…………………… 96\n表4-13：報別、政治行動場域分佈統計表…………………………………… 97\n表4-14：報別、政治行動場域分析項目分佈統計表………………………… 98\n表4-15：報別、版面、政治行動場域分析項目分佈統計表………………… 99\n表4-16：報別、篇幅、政治行動場域分析項目分佈統計表…………………102表4-17：報別、類型、政治行動場域分析項目分佈統計表…………………103表4-18：報別、議題、政治行動場域分析項目分佈統計表…………………105表4-19：報別、立場、政治行動場域分析項目分佈統計表…………………108表4-20：從政階段、報別報導數量分佈統計表………………………………110表4-21：從政階段、新聞版面卡方分析………………………………………111表4-22：從政階段、新聞類型卡方分析………………………………………113表4-23：從政階段、新聞篇幅分佈統計表……………………………………114表4-24：從政階段、新聞議題分佈統計表……………………………………116表4-25：從政階段、消息來源分佈統計表……………………………………118表4-26：從政階段、新聞立場卡方分析………………………………………120表4-27：從政階段、三報新聞立場卡方分析…………………………………122表4-28：從政階段、「名人政治」新聞框架分佈統計表……………………124表4-29：從政階段、三報、「名人政治」新聞框架分佈統計表……………125\n表4-30：從政階段、政治行動場域卡方分析…………………………………126\n表4-31：從政階段、三報、政治行動場域分佈統計表………………………129zh_TW
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dc.language.isoen_US-
dc.source.urihttp://thesis.lib.nccu.edu.tw/record/#G0094941009en_US
dc.subject民主zh_TW
dc.subject新聞媒體zh_TW
dc.subject名人政治zh_TW
dc.subject新聞框架zh_TW
dc.subject馬英九zh_TW
dc.subjectdemocracyen_US
dc.subjectnews mediaen_US
dc.subjectcelebrity politicsen_US
dc.subjectnews frameen_US
dc.subjectMa Ying-jeouen_US
dc.title「名人政治」的新聞框架－馬英九不同從政時期新聞報導之比較zh_TW
dc.titleHow newspapers frame political celebrity? The case of Ma Ying-jeouen_US
dc.typethesisen
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