Please use this identifier to cite or link to this item: https://ah.lib.nccu.edu.tw/handle/140.119/33142
題名: 2005年縣長與縣市議員選舉候選人網站與部落格分析
An Analysis and Critique of 2005 Taiwan Candidate Websites and Blogs
作者: 黃毓茹
貢獻者: 鄭自隆
黃毓茹
關鍵詞: 政治傳播
競選網站
部落格
選舉
內容分析
深度訪談
political communication
camaign website
blog
election
content analysis
in-depth interciew
日期: 2005
上傳時間: 17-Sep-2009
摘要: 本研究主要以2005年縣市長與縣市議員選舉為研究對象,增補過去網站評估指標之不足,以重新建構之親切性、互動性、資訊性、工具性、連結性、動員性、與涉入性七大指標,先以「內容分析法」針對候選人競選網站之呈現與候選人角色進行比較分析,探究選舉類型、候選人特質、政黨等因素在網站表現上是否呈現差異;其次,針對台北縣長候選人競選網站與部落格,「深度訪談」其建置者,比照北縣長候選人網站與部落格實際表現情形。\n\n研究發現,「選舉類型」與「政黨類別」是影響網站表現的二個因素,縣市長候選人網站在親切性、資訊性表現均較縣市議員精彩;此外,候選人網站與部落格的表現出之差異與特色如下:一、政治性的網站,去政治化的部落格;二、部落格文章多以感性、正面為主;三、部落格較具候選人個人化色彩;四、候選人網站與部落格均以直接形象呈現為主;五、候選人部落格超連結運用情形仍未普遍;六、線上捐款尚未盛行。\n\n本研究並發現,候選人部落格(Candidate Blog)普遍具有混雜(hybrid)的特質, 因此不適用於過去部落格之「非個人即議題」或「非議題即個人」全然武斷的劃分,建議後續在探討部落格時,應視「候選人部落格」為一獨立子題予以討論。
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〈「部落格使用意見調查」研究報告(二)〉(2005)。上網日期:2005年11月6日,取自:創世紀市場研究顧問網頁:http://www.insightxplorer.com/news/news_04_28_05.html
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李明峻(2005)。〈數位民主全球發燒 網路投票將成主流〉,《新台灣新聞週刊》,485。上網日期:2005年11月8日,取自:http://66.102.7.104/search?q=cache:lEoDlDaZEMQJ:www.newtaiwan.com.tw/bulletinview.jsp%3Fperiod%3D485%26bulletinid%3D22344+%E7%B6%B2%E8%B7%AF%E9%81%B8%E8%88%89&hl=zh-TW
李雅萍(2005)。〈ITU2004年全球寬頻普及率排名 台灣表現平平〉。上網日期:2005年11月4日,取自:資策會網頁:http://www.find.org.tw/0105/news/0105_news_disp.asp?news_id=3872&SearchString=&title=寬頻&article=
李雅萍(2005)。〈台灣家戶寬頻滲透率全球第四 個人寬頻滲透率則為第八〉。上網日期:2005年11月4日,取自:資策會網頁:http://www.find.org.tw/0105/news/0105_news_disp.asp?news_id=3955&SearchString=&title=寬頻&article=
李雅萍(2005)。〈全球上網人口達8.7億 紐西蘭上網普及率居首〉。上網日期:2005年11月4日,取自:資策會網頁:http://www.find.org.tw/find/home.aspx?page=news&id=3992
林克寰(2004a)。〈妳不能不知道的部落格-Blog是甚麼碗糕啊?〉。上網日期:2006年3月21日,取自http://jedi.org/blog/archives/003856.html#comment008993
林克寰(2004b)。〈Wiki與知識網路化〉。上網日期:2006年3月21日,取自http://mag.udn.com/mag/dc/storypage.jsp?f_MAIN_ID=2&f_SUB_ID=4&f_ART_ID=1424
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姚雪(2004)。〈博客:在流水帳日記之後的媒體未來〉。上網日期:2006年3月22日,取自http://www.people.com.cn/BIG5/wenhua/27296/2315983.html
陳佳靖(2005)。〈美Blog閱讀成長率58% 新興訊息傳散平台不容小覷〉。上網日期:2005年11月5日,取自:資策會網頁:http://www.find.org.tw/0105/news/0105_news_disp.aspx?news_id=3538&SearchString=網誌
陳俊雄(2005年11月9日)。〈羅文嘉、周錫瑋 網站交鋒〉。上網日期:2006年5月21日,取自:中時部落格:http://blog.chinatimes.com/blognews/archive/2005/11/09/24694.html
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陳清宏(2005)。〈網路日誌(Blog)正火紅?距普遍親民尚有段距離〉。上網日期:2005年11月5日,取自:資策會網頁:http://www.find.org.tw/0105/news/0105_news_disp.aspx?news_id=3637&SearchString=網路日誌
游婷喻、張亦萱(2005)。〈跨越影像與文字的分享世界 網路相簿-網路影像異想世界〉,取自:資策會網頁:http://www.find.org.tw/0105/cooperate/cooperate_disp.asp?id=142&SearchString=政治
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潘明君(2004)。〈網路為選民獲取政治選情的重要管道〉。上網日期:2005年11月8日,取自:資策會網頁:http://www.find.org.tw/0105/news/0105_news_disp.asp?news_id=2971&SearchString=&title=政治&article=
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Jennifer Balderama (2002). Perspectives: My blog, my self. Retrived March 23, 2006, from http://news.com.com/2010-1071-897638.html
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Levine, Peter, & Mark Lopez (2002). Youth Voter Turnout Has Declined by any Measure. Retrived April 8, 2006, from CIRCLE Web site: http://www.civicyouth.org/research/products/fact_sheets_outside.htm
Mathew Gross (2003). DEAN Call TO ACTION BLOG One Month Old Today. Retrieved March 22, 2006, from http://www.blogforamerica.com/archives/000348.html
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Russ Lipton (2002). What is a Weblog? Retrived April 8, 2006, from http://radio.weblogs.com/0107019/stories/2002/02/12/whatIsAWeblog.html
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Seminerio, M (1998, August 25). The digital is political: Politics may change Internet, and vice-versa. Retrived April 8, 2006, from ZDNet Tech News:http://72.14.235.104/search?q=cache:fgiUjRjNtWEJ:news.zdnet.com/2100-9595_22-511685.html%3Flegacy%3Dzdnn%26chkpt%3Dzdnnsmsa+Seminerio+(1998)+Political+candidates&hl=zh-TW&gl=tw&ct=clnk&cd=16
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Smith, A. G. (1997). Testing the surf: Criteria for evaluating internet information resources. The Public-Access Computer Systems Review 8(3). Retrieved April 3, 2006, from http://www.vuw.ac.nz/staff/alastair_smith/evaln/index.htm
描述: 碩士
國立政治大學
廣告研究所
93452002
94
資料來源: http://thesis.lib.nccu.edu.tw/record/#G0934520021
資料類型: thesis
Appears in Collections:學位論文

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