便利商店虛擬化經營之研究－以全家便利商店為例

Abstract

近年來由於網際網路的發達，帶動電子商務的興起、活絡，消費者消費型態的改變直接的衝擊到各個零售通路的經營，台灣地區便利商店的發展更是快速，密集度位居全球之冠。\n\n未來，如何在有限的實體空間下，充分發揮連鎖型便利商店據點多、分佈廣、以及全天候營業的特性，運用虛擬化的模式擴大經營服務的範圍。\n\n本研究是以便利商店業就其在代收服務、電子商務服務、預購服務、以及物流服務導入虛擬化經營模式的作業架構及作業流程一一探討，在其演進的過程中都是以如何提供消費者更便利的服務為前提。

In recent years, eBusiness has grown enormously due to the popularity of the Internet. This change in consumers` buying habits has a direct impact on the management of retail businesses, including convenience stores. The density of these stores in Taiwan ranks among the highest in the world, and their numbers are rapidly increasing.\n\nIn the future, with limited available space, how shall we use the virtual business operation model to expand the scope of the management and service using benefits of convenience stores, such as multiple locations, wide distribution and 24/7 availability?\n\nIn this research, we discuss methods to provide better service to consumers, by using the virtual business operation flowchart along with services provided by convenience stores, such as bill payment, eBusiness, pre-sale and logistics services.