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Please use this identifier to cite or link to this item: https://ah.lib.nccu.edu.tw/handle/140.119/35328
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dc.contributor.advisor陳建維 博士zh_TW
dc.contributor.advisorDr. Chien-Wei Chenen_US
dc.contributor.author徐正穎zh_TW
dc.contributor.authorCheng-ying Hsuen_US
dc.creator徐正穎zh_TW
dc.creatorCheng-ying Hsuen_US
dc.date2003en_US
dc.date.accessioned2009-09-18T06:45:17Z-
dc.date.available2009-09-18T06:45:17Z-
dc.date.issued2009-09-18T06:45:17Z-
dc.identifierG0090932114en_US
dc.identifier.urihttps://nccur.lib.nccu.edu.tw/handle/140.119/35328-
dc.description碩士zh_TW
dc.description國立政治大學zh_TW
dc.description經營管理碩士學程(EMBA)zh_TW
dc.description90932114zh_TW
dc.description92zh_TW
dc.description.abstract分析層級程序法在產品刪除決策之應用zh_TW
dc.description.abstractThe recent explosion of product management in consumer packaged goods has highlighted the importance of product assortment decisions. In particular, firms are increasingly faced with the decision of which products to delete from distribution. Upon reflection, there are both strategic and tactical dimensions to this decision. Strategic approaches focus on the development of optimal product assortments as the basis for deletion decisions. Tactical approaches address incremental (i.e., item-by- item) decisions whether to delete any product, and if so, which product.\nThis thesis focuses on tactical approaches and proposes using Analytic Hierarchy Process (AHP) as a systematic and analytic tool that helps to quantify the managerial judgments in identifying the candidates for product deletion. Supported by a practical case study, which illustrates how AHP can be beneficial in quantifying both financial and non-financial product performance rankings for managers’ easier understanding and higher transparency of product deletion decision-making.en_US
dc.description.tableofcontentsTable of Contents\nDeclaration ii\nAcknowledgements iii\nAbstract iv\nTable of Contents v\nList of Figures vii\nList of Tables viii\nChapter 1 Introduction 1\n1.1 Research Background 2\n1.2 Objectives of the Research 6\n1.3 Organization of the Thesis 6\nChapter 2 Literature Review 9\n2.1 Products Proliferation 9\n2.1.1 Potential Pitfalls of Product Proliferation 10\n2.1.2 Effects of Cannibalization 12\n2.1.3 Emergence of Category Management 13\n2.2 Product Deletion 15\n2.2.1 Decision-Making of Product Deletion 15\n2.2.2 The Causes for Product Deletion 18\n2.2.3 Alternatives to Product Deletion 20\n2.3 Reaching the Decision on Product Deletion 22\n2.3.1 Identification of Deletion Candidates 22\n2.3.2 Analysis for Possible Revitalization 26\n2.3.3 Evaluate the Impacts of Product Deletion 27\n2.3.4 The ‘Death Spiral’ of Product Deletion 29\nChapter 3 Research Methodology 31\n3.1 The Analytic Hierarchy Process 32\n3.2 The Research Setting 34\n3.3 Structuring the Hierarchy 36\n3.4 Research Design 42\n3.5 Data Collection 43\nChapter 4 Findings and Discussion 46\n4.1 Results of Study 1 46\n4.2 Results of Study 2 50\n4.3 Key Findings from the Results 53\n4.4 General Discussions 54\nChapter 5 Conclusion 56\n5.1 Managerial Implications 56\n5.2 Limitation of the Current Research 57\n5.3 Directions for Future Research 58\nReferences 59\n\nList of Figures\nFigure 2-1. Schematic Overview of Hart’s Product Deletion Decision-making Model 17\nFigure 2-2. Framework of Avlonitis’s Weak Product Evaluation Process 25\nFigure 3-1. AHP Decision Tree for Identifying the Product Deletion Candidates 38\nFigure 4-1. Performance Sensitivity with Respect to Goal for Study 1 49\nFigure 4-2. Performance Sensitivity with Respect to Goal for Study 2 52\n\nList of Tables\nTable 2-1. The Causes for Product Deletion 19\nTable 2-2. Alternatives to Product Deletion 21\nTable 2-3. Review Criteria for Identifying Deletion Candidates 24\nTable 2-4. Analytic Methods for Possible Revitalization 27\nTable 2-5. Evaluation Factors for the Impact of Product Deletion 28\nTable 3-1. Definition of Abbreviations Used 39\nTable 3-2. Pairwise Comparisons of Importances of Primary Criteria 44\nTable 4-1. Overall Synthesized Weights and Ranking of Alternatives for Study 1 47\nTable 4-2. Overall Synthesized Weights and Ranking of Alternatives for Study 2 51zh_TW
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dc.language.isoen_US-
dc.source.urihttp://thesis.lib.nccu.edu.tw/record/#G0090932114en_US
dc.subjectProduct Deletionen_US
dc.subjectProduct Eliminationen_US
dc.subjectAnalytic Hierarchy Process (AHP)en_US
dc.subjectMultiple Criteria Decision Making (MCDM) Problemen_US
dc.titleIdentifying Candidates for Product Deletion: An Analytic Hierarchy Process Approachzh_TW
dc.title分析層級程序法在產品刪除決策之應用zh_TW
dc.typethesisen
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