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Title: 印象修復策略分析:金車與雀巢企業三聚氫胺食品情境與回應策略研究
Other Titles: An Analysis of Image Repair Strategy: King Car and Nestle's crisis situation and response strategies in the crisis of Melamine pollution in food.
Authors: 楊舒婷
Contributors: 傳播學院新聞學系
Keywords: 企業危機
Crisis response strategies
Image Repair Theory
Date: 2009-10-16
Issue Date: 2010-03-12 10:41:45 (UTC+8)
Relation: 第十七屆中華民國廣告暨公共關係國際學術與實務研討會
The 17th International Conference of Advertising and Public Relations
中華民國廣告暨公共關係國際學術與實務硏討會論文摘要集. 第十七屆 : 數位環境下的溝通策略,70-106
Data Type: conference
Appears in Collections:[新聞學系] 會議論文
[2009第十七屆中華民國廣告暨公共關係研討會] 會議論文

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