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Title: 台灣國際觀光旅館管理效率之探討-三階段資料包絡分析法之應用
Authors: 楊承翰
Contributors: 王國樑
Keywords: 效率
Date: 2008
Issue Date: 2010-04-09 17:53:26 (UTC+8)
Abstract: 本文根據2001年至2007年的普查資料,採用三階段資料包絡分析法,針對台灣47家國際觀光旅館進行效率評估。DEA評估結果顯示,國際觀光旅館各項效率值皆存在顯著差異,且在產出不變下,平均可以減少48.89%的投入使用量,而無效率主要來自不適當的生產規模,多數國際觀光旅館規模無效率原因為產能未充分發揮;SFA迴歸評估結果顯示,業務集中度及旅客類型集中度愈高、市場集中度愈低、加入國際連鎖集團、於國內增設分館、位於風景區、旅館客房數愈少、其他費用比率愈高及無SARS事件影響,皆對管理效率有正向影響;2002年至2003年國際觀光旅館純技術效率呈現顯著負成長,2003年至2004年純技術效率則呈現顯著正成長。

Reference: 中華民國九十年台灣地區國際觀光旅館營運分析報告(2001),交通部觀光局印行,台北。
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