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Title: 網站訊息可靠度在正負面口碑之下對消費者購買意願的影響
Authors: 錢玉芬
Contributors: 台灣師範大學教心輔系
Keywords: 網站訊息可靠度;正負面口碑;消費者購買意願
Date: 2008-10
Issue Date: 2010-05-27 10:16:26 (UTC+8)
Relation: 第47屆台灣心理學年會
Data Type: conference
Appears in Collections:[心理學系] 會議論文

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