Please use this identifier to cite or link to this item: https://ah.nccu.edu.tw/handle/140.119/40162


Title: 體驗行銷之應用研究-以ESPN行銷SBL為例
Authors: 祝鳳岡
Contributors: 國立政治大學廣告學系
Keywords: 體驗行銷;ESPN;SBL
Date: 2006-10
Issue Date: 2010-05-31 13:41:43 (UTC+8)
Relation: 第14屆中華民國廣告暨公共關係國際學術研討會
Data Type: conference
Appears in Collections:[廣告學系] 會議論文

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