政大學術集成


Please use this identifier to cite or link to this item: https://ah.nccu.edu.tw/handle/140.119/40166


Title: Is that website for me? An affect as informaiton model of congruency effects
Authors: 張卿卿
Contributors: 國立政治大學廣告學系
Keywords: congruency effects
Date: 2007-08
Issue Date: 2010-05-31 13:41:48 (UTC+8)
Relation: AEJMC annual conference
Data Type: conference
Appears in Collections:[Department of Advertising] Proceedings

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