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https://ah.lib.nccu.edu.tw/handle/140.119/40167
題名: | Enhancing the effectivness of anti-smoking messages via self-congruent appeals | 作者: | 張卿卿 | 貢獻者: | 國立政治大學廣告學系 | 關鍵詞: | anti-smoking messages;self-congruent appeals | 日期: | Jul-2007 | 上傳時間: | 31-May-2010 | 關聯: | 中華傳播年會「健康傳播」專題座談 | 資料類型: | conference |
Appears in Collections: | 會議論文 |
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