強化市民需求調查機制之研究

Abstract

本研究計畫利用文獻分析、深度訪談、問卷調查和參與觀察等研究方法，針對台北市政府各機關的民意探求機制，進行有系統而詳細的審視與評估，以下分別就三方面提出本研究的重要發現和相關建議，以供台北市政府未來精進市民需求調查機制之策略參考。 This research examines the operation of Taipei City Governments`s citizen opinion gatherig mechanism,specifically on large-scale opinion polls. We first investigate ithe unit of telephone interview unit under the TCG`s Reserach, Development and Evaluation Commission. We further explore how each bureau and brnch of the TCG conduct citizen opinion polls. To better our understanding about TCG`s opinion gathering mechanism, our research team conducted secondary data analysis, praticipant observation on the above-mentioned telephone interview unit, questionnaire survey on each agency of the TCG`s and interviews with TCG`s officials administering opinion poll as well as head of private poll centers outside the TCG. This research not only constructs the overall picture of the TCG`s citizen opinion gathering mechanism, but also proposes suggestopms for the TCG to imporve its quality control of telephone interview management and its personnel training programs for survey research.