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Title: Naturalistic Chi(Qi)-Based Philosophy as a Foundation of Chi(Qi) Theory of Communication
Authors: 劉又銘
Liu, Yu-Ming
Contributors: 中國文學系
Keywords: chi(qi);Communication;holy school of chi-based philosophy;naturalistic school of chi-based philosophy;yin and yang
Date: 2008-07
Issue Date: 2010-09-01 16:04:11 (UTC+8)
Abstract: The chi (qi) concept, originated from ancient China, typifies dialectics with the yin and yang bipolar. It has been employed to develop a communication theory in general and applied to studies of various communication contexts in particular. However, there have been a number of philosophical schools of chi theory, some of which are mystical or overly moral value laden. The different schools can easily confuse those who intend to seek a philosophical grounding for the chi theory of communication. This paper explains why the "naturalistic chi-based philosophy," as opposed to the "Holy chi-based philosophy," is the philosophical paradigm which best interfaces with modern social science and communication theory. This assertion will be argued from three properties of chi: 1) the universality of the yin-yang dialectics in various behaviors and phenomena, 2) the fundamental dialectic structure of communication, and 3) the implicit goal toward harmony in communication contexts.
Relation: China Media Research, 4(3)
Data Type: article
Appears in Collections:[中國文學系] 期刊論文

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