See the small picture: The importance of culture versus self in determining advertising effectiveness

Please use this identifier to cite or link to this item: https://ah.lib.nccu.edu.tw/handle/140.119/48396

題名:	See the small picture: The importance of culture versus self in determining advertising effectiveness
作者:	張卿卿
日期:	2006
上傳時間:	22-Nov-2010
關聯:	Journal of Business and Psychology, 20(3), 445-465
資料類型:	article
DOI:	http://dx.doi.org/10.1007/s10869-005-9011-4
Appears in Collections:	期刊論文

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