Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/48409| 題名: | The relative effectiveness of comparative and non-comparative advertising-Evidence for gender differences in information processing strategies | 作者: | 張卿卿 | 日期: | 2007 | 上傳時間: | 22-Nov-2010 | 關聯: | Journal of Advertising | 資料類型: | article |
| Appears in Collections: | 期刊論文 |
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