Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/48413| 題名: | The moderating influence of ad framing for ad-self-congruency effects | 作者: | 張卿卿 | 日期: | 2005 | 上傳時間: | 22-Nov-2010 | 關聯: | Psychology & Marketing, 22(12), 955-968 | 資料類型: | article | DOI: | http://dx.doi.org/10.1002/mar.20093 |
| Appears in Collections: | 期刊論文 |
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| fulltext-1.pdf | 76.83 kB | Adobe PDF2 | View/Open |
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