Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/48428
題名: | Market Competition and Media Performance: Reexamining the Media Performance of the Cable Television Industry in Taiwan | 作者: | 劉幼琍;陳清河 Lia, Shu-Chu Sarrina ; Liu, Yu-Li ; Chen, Chi-Ho |
日期: | 九月-2007 | 上傳時間: | 22-十一月-2010 | 摘要: | Using industrial organization theory as the theoretical framework, the purpose of this study is to examine the relation between market competition and the media performance of Taiwan`s cable television industry. To measure the variable of media performance, this study focused on 6 indicators: subscribers` satisfaction, penetration rates, subscription fees, the number of channels, the net profits of system operators, and customer service. To collect data for this study, 2 research methods were adopted: intensive interviews directed toward 64 system operators and a telephone survey involving a probability sampling approach with 2,642 valid questionnaires. | 關聯: | Journal of Media Economics, 20(3), 189-210 | 資料類型: | article | DOI: | http://dx.doi.org/10.1080/08997760701290641 |
Appears in Collections: | 期刊論文 |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
08997760701290641.pdf | 167.01 kB | Adobe PDF2 | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.