“K”家具公司台中擴點計劃

Abstract

“K”家具公司台中擴點計劃

I. Executive Summary……………………………………….………………………….……...4\r\nThe Company………………………………………………………………………………4\r\nThe Market…………………………………………………………………………………4\r\nObjectives…………………………………………………………………………………..5\r\nMission……………………………………………………………………………………..5\r\nThe Team…………………………………………………………………………………...6\r\nThe Proposal……………………………………………………………………………….7\r\nII. Company Background and Strategy……………………………………………………….8\r\nHistory and Background…………………………………………………………………...8\r\nProducts Offering…………………………………………………………………………9\r\nServices Offering…………………………………………………………………………13\r\nPersonnel and Payroll……………………………………………………………………..14\r\nLocation…………………………………………………………………………………..15\r\nPricing and Discounting Strategies……………………………………………………….16\r\nSales Strategy……………………………………………………………………………..18\r\nPromotion and Advertising Strategies…………………………………………………….19\r\nIII. Market Review…………………………………………………………………………….21\r\nOverall Industry…………………………………………………………………...21\r\nTaiwan Market……………………………………………………………………………22\r\nTaichung Market………………………………………………………………………….23\r\nConsumer Behavior and Preferences……………………………………………………..24\r\nMarket Trend……………………………………………………………………………...26\r\nCompetitive Environment………………………………………………………………...27\r\nSWOT Analysis…………………………………………………………………………...29\r\nIV. Financial Plans…………………………………………………………………………….31\r\nProjected 5-Year Cash Flow………………………………………………………………32\r\nSimulated Monthly Cash Flow, Year 2011………………………………………………..33\r\nSimulated Monthly Cash Flow, Year 2012……………………………………………….34\r\nIncome and Cash Flow Statement………………………………………………………..35\r\nAppendix 1\r\nTop 10 Luxury Mansions in Taichung……………………………………………………36\r\nAppendix 2\r\nSample Showroom Displays……………………………………………………………...37