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https://ah.lib.nccu.edu.tw/handle/140.119/49121| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu,jack | en_US |
| dc.contributor.author | 許哲維 | zh_TW |
| dc.contributor.author | Eric Che Wei Hsu | en_US |
| dc.creator | 許哲維 | zh_TW |
| dc.creator | Eric Che Wei Hsu | en_US |
| dc.date | 2009 | en_US |
| dc.date.accessioned | 2010-12-07T17:59:03Z | - |
| dc.date.available | 2010-12-07T17:59:03Z | - |
| dc.date.issued | 2010-12-07T17:59:03Z | - |
| dc.identifier | G0095933002 | en_US |
| dc.identifier.uri | http://nccur.lib.nccu.edu.tw/handle/140.119/49121 | - |
| dc.description | 碩士 | zh_TW |
| dc.description | 國立政治大學 | zh_TW |
| dc.description | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description | 95933002 | zh_TW |
| dc.description | 98 | zh_TW |
| dc.description.abstract | “K”家具公司台中擴點計劃 | zh_TW |
| dc.description.abstract | I. Executive Summary……………………………………….………………………….……...4\r\nThe Company………………………………………………………………………………4\r\nThe Market…………………………………………………………………………………4\r\nObjectives…………………………………………………………………………………..5\r\nMission……………………………………………………………………………………..5\r\nThe Team…………………………………………………………………………………...6\r\nThe Proposal……………………………………………………………………………….7\r\nII. Company Background and Strategy……………………………………………………….8\r\nHistory and Background…………………………………………………………………...8\r\nProducts Offering…………………………………………………………………………9\r\nServices Offering…………………………………………………………………………13\r\nPersonnel and Payroll……………………………………………………………………..14\r\nLocation…………………………………………………………………………………..15\r\nPricing and Discounting Strategies……………………………………………………….16\r\nSales Strategy……………………………………………………………………………..18\r\nPromotion and Advertising Strategies…………………………………………………….19\r\nIII. Market Review…………………………………………………………………………….21\r\nOverall Industry…………………………………………………………………...21\r\nTaiwan Market……………………………………………………………………………22\r\nTaichung Market………………………………………………………………………….23\r\nConsumer Behavior and Preferences……………………………………………………..24\r\nMarket Trend……………………………………………………………………………...26\r\nCompetitive Environment………………………………………………………………...27\r\nSWOT Analysis…………………………………………………………………………...29\r\nIV. Financial Plans…………………………………………………………………………….31\r\nProjected 5-Year Cash Flow………………………………………………………………32\r\nSimulated Monthly Cash Flow, Year 2011………………………………………………..33\r\nSimulated Monthly Cash Flow, Year 2012……………………………………………….34\r\nIncome and Cash Flow Statement………………………………………………………..35\r\nAppendix 1\r\nTop 10 Luxury Mansions in Taichung……………………………………………………36\r\nAppendix 2\r\nSample Showroom Displays……………………………………………………………...37 | - |
| dc.description.tableofcontents | I. Executive Summary……………………………………….………………………….……...4\r\n The Company………………………………………………………………………………4\r\n The Market…………………………………………………………………………………4\r\n Objectives…………………………………………………………………………………..5\r\n Mission……………………………………………………………………………………..5\r\n The Team…………………………………………………………………………………...6\r\n The Proposal……………………………………………………………………………….7\r\nII. Company Background and Strategy……………………………………………………….8\r\n History and Background…………………………………………………………………...8\r\n Products Offering…………………………………………………………………………9\r\n Services Offering…………………………………………………………………………13\r\n Personnel and Payroll……………………………………………………………………..14\r\n Location…………………………………………………………………………………..15\r\n Pricing and Discounting Strategies……………………………………………………….16\r\n Sales Strategy……………………………………………………………………………..18\r\n Promotion and Advertising Strategies…………………………………………………….19\r\nIII. Market Review…………………………………………………………………………….21\r\n Overall Industry…………………………………………………………………...21\r\n Taiwan Market……………………………………………………………………………22\r\n Taichung Market………………………………………………………………………….23\r\n Consumer Behavior and Preferences……………………………………………………..24\r\n Market Trend……………………………………………………………………………...26\r\n Competitive Environment………………………………………………………………...27\r\n SWOT Analysis…………………………………………………………………………...29\r\nIV. Financial Plans…………………………………………………………………………….31\r\n Projected 5-Year Cash Flow………………………………………………………………32\r\n Simulated Monthly Cash Flow, Year 2011………………………………………………..33\r\n Simulated Monthly Cash Flow, Year 2012……………………………………………….34\r\n Income and Cash Flow Statement………………………………………………………..35\r\nAppendix 1\r\n Top 10 Luxury Mansions in Taichung……………………………………………………36\r\nAppendix 2\r\n Sample Showroom Displays……………………………………………………………...37 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri | http://thesis.lib.nccu.edu.tw/record/#G0095933002 | en_US |
| dc.subject | 擴點計劃 | zh_TW |
| dc.title | “K”家具公司台中擴點計劃 | zh_TW |
| dc.title | The Taichung Expansion Plan for “K” Furniture Company | en_US |
| dc.type | thesis | en |
| item.grantfulltext | open | - |
| item.openairetype | thesis | - |
| item.openairecristype | http://purl.org/coar/resource_type/c_46ec | - |
| item.languageiso639-1 | en_US | - |
| item.cerifentitytype | Publications | - |
| item.fulltext | With Fulltext | - |
| Appears in Collections: | 學位論文 | |
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| index.html | 115 B | HTML2 | View/Open |
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