Radical Chinese 商業企畫書-推廣精進傳統漢字

Abstract

Radical Chinese 商業企畫書-推廣精進傳統漢字

RADICAL CHINESE – MASTERING TRADITIONAL HANZI\r\nBy\r\n(Nels J. Nelson)\r\n\r\nLearning the Traditional Chinese Character set gives one a deeper appreciation of the beauty and spirit of the Chinese culture. Traditional Chinese characters help preserve the history of the Chinese written art. The ability to share and increase the use and learning of Chinese Traditional characters is the focus of my proposed business plan. Chinese is a difficult language to learn and as a beginner looking at a typical Chinese Character you are bound to get frustrated because there is no reference to learning. Imagine if you could study a Chinese Character once, and from that time on always be able to recognize it, write it, pronounce it, and remember its meaning. The goal of Radical Chinese is to achieve such an outcome. Radical Chinese will provide a more structured and efficient way of learning the Traditional Chinese Character set. Radical Chinese will give everyone with a computer or mobile device a practical approach to learning to write, read, and pronounce the Traditional Chinese Character set.

1.0 Introduction………………………………………………………….1\r\n1.1Executive Summary…………………………………………………5\r\n2.0Situational Analysis…………………………………………………8\r\n2.1 Market Summary…………………………………………….……..9\r\n2.2 Market Demographics……………………………………….……...9\r\n2.3 Market Needs……………………………………………………….11\r\n2.4 Market Trends………………………………………………………12\r\n2.5 Market Growth………………………………………………...........13\r\n2.6 SWOT Analysis………………………………………………..........13\r\n2.7 Strengths…………………………………………………………….14\r\n2.8 Weakness……………………………………………………………15\r\n2.9 Opportunities………………………………………………………..15\r\n2.10 Threats……………………………………………………………..16\r\n2.11 Competition………………………………………………………..17\r\n2.12 Product Offering…………………………………………………...20\r\n2.13 Keys to Success……………………………………………………21\r\n2.14 Critical Issues……………………………………………………...22\r\n3.0 Marketing Strategy………………………………………………….22\r\n3.1 Mission……………………………………………………………...22\r\n3.2 Marketing Objectives……………………………………………….23\r\n3.3 Financial Objectives………………………………………………...23\r\n3.4 Target Markets………………………………………………………24\r\n3.5 Positioning…………………………………………………………..24\r\n3.6 Strategies……………………………………………………………25\r\n3.7 Marketing Mix………………………………………………………26\r\n3.8 Marketing Research…………………………………………………28\r\n4.0 Controls……………………………………………………………..28\r\n5.0 Financials……………………………………………………………29