Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/49698| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | 劉助 | zh_TW |
| dc.contributor.advisor | Liu, James | en_US |
| dc.contributor.author | 羅秀 | zh_TW |
| dc.contributor.author | Rocio Nathalie Perez | en_US |
| dc.creator | 羅秀 | zh_TW |
| dc.creator | Rocio Nathalie Perez | en_US |
| dc.date | 2010 | en_US |
| dc.date.accessioned | 2010-12-08T08:57:00Z | - |
| dc.date.available | 2010-12-08T08:57:00Z | - |
| dc.date.issued | 2010-12-08T08:57:00Z | - |
| dc.identifier | G0097933056 | en_US |
| dc.identifier.uri | http://nccur.lib.nccu.edu.tw/handle/140.119/49698 | - |
| dc.description | 碩士 | zh_TW |
| dc.description | 國立政治大學 | zh_TW |
| dc.description | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description | 97933056 | zh_TW |
| dc.description | 99 | zh_TW |
| dc.description.abstract | Aravore Babies 天然高機能服裝：為啟動加州網路銷售之創業企劃 | zh_TW |
| dc.description.abstract | NONE | en_US |
| dc.description.tableofcontents | LIST OF TABLES iv\nEXECUTIVE SUMMARY 1\n1. BUSINESS BACKGROUND 2\n1.1 Mission Statement 2\n1.2 Vision Statement 2\n1.3 The Aravore value and philosophy 2\n1.4 Company Goals 3\n1.5 Company Summary 4\n2 PRODUCTS AND SERVICES 7\n2.1 Products Description 7\n2.2 Services and Policies 7\n3. COMPETITIVE ANALYSIS 12\n3.1 The State of the Apparel Industry 12\n3.2 Who Buys Children’s Clothing? 16\n3.3 Marketing Strategy 16\n3.4 Advertising and Promotion 27\n3.5 US Moms Online Buying Habits 28\n3.6 Media Habits and Social Networking 31\n3.7 Marketing and Communication Strategy 33\n4. PRICING STRATEGY 37\n4.1 Why Do Customers Buy Organic Cotton Product? 37\n4.2 Why Organic baby cotton is expensive? 38\n4.3 Is Organic Cotton Baby Clothing Actually Organic? 38\n5. BUSINESS ORGANIZATION AND HUMAN RESOURCES MANAGEMENT 39\n5.1 Organization Structure 39\n5.2 Personnel Plan 40\n6. FINANCIALS 40\n6.1 Important Assumptions 41\n6.2 Sales Forecast 41\n6.3 Break Even Analysis 42\n6.4 Legal Environment 43\n6.5 Cash Flow 44\n6.6 Income Statement 45\n6.7 Balance Sheet 46\n6.8 Business Risk 46\n6.9 Long-Term Plan 47\nAPPENDIX 49\nREFERENCES 53 | zh_TW |
| dc.format.extent | 1424425 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.language.iso | en_US | - |
| dc.source.uri | http://thesis.lib.nccu.edu.tw/record/#G0097933056 | en_US |
| dc.subject | 天然高機能服裝 | zh_TW |
| dc.subject | Aravore Babies | en_US |
| dc.title | Aravore Babies 天然高機能服裝：為啟動加州網路銷售之創業企劃 | zh_TW |
| dc.title | ARAVORE Babies, organic and ethically made clothing: a Start up Online Business Plan in California | en_US |
| dc.type | thesis | en |
| dc.relation.reference | 1. CIA, (2010, May). United States. The World Factbook, the Central Intelligence Agency. Retrieved May, 2010, from <https://www.cia.gov/library/publications/the-world-factbook/print/us.html> (May, 2010) | zh_TW |
| dc.relation.reference | 2. Ward, Susan (2010). Writing a business plan: Section 8. Retrieved April, 2010, from About.com <http://sbinfocanada.about.com/cs/businessplans/a/bizplanfinanc.htm> (April, 2010) | zh_TW |
| dc.relation.reference | 3. Theory of Strategic Management, Hill and Jones, 2009. 8th edition. Retrieved June 2010 | zh_TW |
| dc.relation.reference | 4. Aravore Babies. 2010. <http://www.aravore-babies.com/> (March 2010) | zh_TW |
| dc.relation.reference | 5. RESEARCHANDMARKETS 2009 – Brochure Children’s clothing in US, 2009 <http://www.researchandmarkets.com/reports/1083819/> | zh_TW |
| dc.relation.reference | 6. Marketing to Moms Coalition State of the American Mom 2009. Report. (May 2010) <www.marketingtomomscoalition.org> (May 2010) | zh_TW |
| dc.relation.reference | 7. United States economy statistics and industry report. Retrieved May 2010. <http://www.reportlinker.com/r0717/United-States-industry-reports.html> (May 2010) | zh_TW |
| dc.relation.reference | 8. German Press Liebkind!: Aravore - Designer Childrenswear - Organic & Ethically made. Article. Retrieved June 2010. <http://www.lieb-kind.de/> (June 2010) | zh_TW |
| dc.relation.reference | 9. Little Big Magazine: The range of organic clothing ...is on the rise. But one of the originals and the best, is Aravore. Article. Retrieved June 2010. <http://www.littlebigmagazine.com/design-decoration/textiles/organic-focus-aravore-babies> (June 2010) | zh_TW |
| dc.relation.reference | 10. The Democratization of Online Social Networks: A look at the change in demographics of social network users over time. Oct 2009. Retrieved May 2010 <http://pewresearch.org/databank/keytrends/> (May 2010) | zh_TW |
| dc.relation.reference | 11. Is it Right to Buy Expensive Organic Cotton Baby Clothing?, Deepa Roy Chowdhury. Date. Retrieved June 2010. <http://www.articlesbase.com/babies-articles/is-it-right-to-buy-expensive-organic-cotton-baby-clothing-2628923.html#ixzz0s87qAHf3> (June,2010) | zh_TW |
| dc.relation.reference | 12. Pew Internet & American Life Project. May 2010. Social Networking Rises, Especiallly Among Younger Set. Retrieved May 2010. <http://pewresearch.org/pubs/1586/changing-demographic-characteristics-american-mothers> | zh_TW |
| dc.relation.reference | 13. <http://www.marketingcharts.com/interactive/social-networking-rises-especially-among-younger-set-11886/pew-adult-sns-users-have-profiles-age-group-feb-2010jpg/> (May 2010) | zh_TW |
| dc.relation.reference | 14. Mintel’s consumer research shows some distinct shopping patterns and trends for younger vs. older moms, which suppliers and retailers should address in product selection and marketing outreach., Published Dec. 2009.May 2010 <http://www.just-style.com/market-research/childrens-clothing-us_id80377.aspx > (May 2010) | zh_TW |
| dc.relation.reference | 15. Mothers by the Numbers, 2006. Retrieved April 2010. <http://www.infoplease.com/spot/momcensus1.html> (April 2010) | zh_TW |
| dc.relation.reference | 16. US Population Growth Rate, February 2010. Retrieved April 2010. <http://www.indexmundi.com/united_states/population_growth_rate.html> (April 2010) | zh_TW |
| dc.relation.reference | 17. Industry Statistics, October 2009. Retrieved June 2010. <http://www.bazaarvoice.com/resources/stats> (June 2010) | zh_TW |
| dc.relation.reference | 18. (Marketing to Mom’s coalition, Holiday Shopping, September 2009 Highlights). Retrieved June 2010. <http://www.marketingtomomscoalition.org/research_reports.html> (June 2010) | zh_TW |
| dc.relation.reference | 19. Paperclick ads. Retrieved June 2010 <http://www. google. com/intl/en/ads/> (June 2010) | zh_TW |
| item.languageiso639-1 | en_US | - |
| item.cerifentitytype | Publications | - |
| item.openairecristype | http://purl.org/coar/resource_type/c_46ec | - |
| item.openairetype | thesis | - |
| item.fulltext | With Fulltext | - |
| item.grantfulltext | open | - |
| Appears in Collections: | 學位論文 | |
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| File | Description | Size | Format | |
|---|---|---|---|---|
| 305601.pdf | 1.39 MB | Adobe PDF2 | View/Open |
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