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https://ah.lib.nccu.edu.tw/handle/140.119/5096
題名: | 配價條款 | 其他題名: | Meeting Price Clauses | 作者: | 廖郁萍 | 關鍵詞: | 配價條款;低價保證 Meeting competition clause (MCC);Low price guarantee;Price matching |
日期: | 2000 | 上傳時間: | 18-Apr-2007 | Publisher: | 臺北市:國立政治大學經濟學系 | 摘要: | 配價條款是廠商在賣出產品給買方時提供的一個保證:只要買方能找到其他的廠商賣出的價格比較低,則保證退回差價.本文發現此條款使用的一些特性:大多是零售商使用;大多發生於單位價格較高,購買頻率較低的產品;勞務零售商較少使用;消費者,製造商和零售商似乎並不反對此條款;此條款最先盛行於複雜的耐久財,繼而擴展至其他財物. A meeting competition clause (MCC) guarantees a firm`s customers that he will match any competitor`s lower price on identical or nearly identical products. This article finds some essential features of MCCs: they are used most often by retailers of highly priced and infrequently purchased products; they are seldom used by retailers of services; consumers, manufacturers and retailers seem to benefit from the adoption of this clause; and they occur firstly on complex durables, then to other products. |
描述: | 核定金額:134600元 | 資料類型: | report |
Appears in Collections: | 國科會研究計畫 |
Files in This Item:
File | Description | Size | Format | |
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892415H004048.pdf | 30.91 kB | Adobe PDF2 | View/Open |
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