配價條款

Abstract

配價條款是廠商在賣出產品給買方時提供的一個保證:只要買方能找到其他的廠商賣出的價格比較低,則保證退回差價.本文發現此條款使用的一些特性:大多是零售商使用;大多發生於單位價格較高,購買頻率較低的產品;勞務零售商較少使用;消費者,製造商和零售商似乎並不反對此條款;此條款最先盛行於複雜的耐久財,繼而擴展至其他財物.

A meeting competition clause (MCC) guarantees a firm`s customers that he will match any competitor`s lower price on identical or nearly identical products. This article finds some essential features of MCCs: they are used most often by retailers of highly priced and infrequently purchased products; they are seldom used by retailers of services; consumers, manufacturers and retailers seem to benefit from the adoption of this clause; and they occur firstly on complex durables, then to other products.