Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/51247
DC Field | Value | Language |
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dc.contributor.advisor | 吳文傑 | zh_TW |
dc.contributor.advisor | Wu, Jack | en_US |
dc.contributor.author | 阿斯特麗 | zh_TW |
dc.contributor.author | Astrid Fabiola Mejia Sanchez | en_US |
dc.creator | 阿斯特麗 | zh_TW |
dc.creator | Astrid Fabiola Mejia Sanchez | en_US |
dc.date | 2010 | en_US |
dc.date.accessioned | 2011-10-05T06:34:36Z | - |
dc.date.available | 2011-10-05T06:34:36Z | - |
dc.date.issued | 2011-10-05T06:34:36Z | - |
dc.identifier | G0098933045 | en_US |
dc.identifier.uri | http://nccur.lib.nccu.edu.tw/handle/140.119/51247 | - |
dc.description | 碩士 | zh_TW |
dc.description | 國立政治大學 | zh_TW |
dc.description | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
dc.description | 98933045 | zh_TW |
dc.description | 99 | zh_TW |
dc.description.abstract | Japan’s sogo shosha institutions and South Korea’s chonghap sangsa are among the top trading companies in the world. Along with other players in the international market, they have significantly contributed to the expansion of trade and to the economic development of their countries.\nIn countries like Taiwan, Japan and Korea, trading companies were part of the driving force that propelled their global economic effort and they were an integral part of the economic miracles that transformed their economies forever. \nInternational trade benefits countries by improving the living standard of the population, lower prices for consumers, improved efficiency in production and a greater variety of goods.\nThis business plan is focused on analyzing the feasibility of Guanxi Trading LLC, an export trading (ETC) company based in Honduras, with efforts oriented toward boosting the Honduran economy by trading with Taiwan. In doing so, it intends to replicate the success of trading companies worldwide in improving the economies of their nations.\nBy trading with Taiwan, Guanxi Trading LLC also aims to enter the rising Asian market and increase its global presence in hope of helping in the development of the Honduran economy. | en_US |
dc.description.tableofcontents | ACKNOWLEDGEMENTS ii\nABSTRACT iii\nCHAPTER I.- EXECUTIVE SUMMARY 1\n1.1 Statement of Purpose 1\n1.2 Background 1\n1.3 Business Model 2\n1.4 Target Market 4\n1.5 Financial Forecasts 4\nCHAPTER II.- COMPANY OVERVIEW 6\n2.1 Company Introduction 6\n2.2 Business/Revenue model 7\n2.3 Service Description 10\n2.4 Team 17\n2.5 Location 19\n2.6 The Opportunity 20\n2.6.1 SWOT Analysis 21\n2.7 Entry and Growth Strategy 22\n2.8 Competitive Advantages 24\n2.9 Promotion Strategy 25\n2.10 Pricing 25\n2.11 Logistics 26\n2.11.1 Importing/Exporting Process to Honduras 26\n2.11.2 Importing/Exporting Process to Taiwan 30\n2.11.3 Customs, Transportation, Insurance and Payment Issues 33\nCHAPTER III.- MARKET ANALYSIS AND POTENTIAL 36\n3.1 Industry Overview 36\n3.2 Market Analysis and Potential 37\n3.3 Role of Small and Medium Sized ETC’s in Taiwan’s Economic Transition 42\n3.4 Overview of FTA between Honduras, El Salvador and Taiwan 44\n3.5 Background on Commercial Relations between Honduras and Taiwan 45\n3.6 Competitive Environment 50\n3.7 Target Market/Product Scope 51\n3.7.1 Initial Target field: Honduran Exports to Taiwan 51\n3.7.2 Initial Target field: Taiwan Exports to Honduras 60\nCHAPTER IV.- FINANCIAL PROJECTIONS 68\n4.1 Initial Capital Requirements 68\n4.2 Projected Income Statement 70\n4.3 Projected Balance Sheet 76\n4.4 Projected Cash Flow 78\n4.5 Business Ratios 79\nCHAPTER V. – RISK ASSESSMENT 82\nCHAPTER VI.- CONCLUSION 85\nCHAPTER VII.- BIBLIOGRAPHY 86\nCHAPTER VIII.- APPENDIX 90 | zh_TW |
dc.language.iso | en_US | - |
dc.source.uri | http://thesis.lib.nccu.edu.tw/record/#G0098933045 | en_US |
dc.subject | Guanxi | zh_TW |
dc.subject | 商業企劃書 | zh_TW |
dc.title | Guanxi 貿易公司商業企劃書 | zh_TW |
dc.title | Guanxi trading LLC business plan | en_US |
dc.type | thesis | en |
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item.fulltext | With Fulltext | - |
item.grantfulltext | open | - |
item.languageiso639-1 | en_US | - |
item.openairetype | thesis | - |
item.openairecristype | http://purl.org/coar/resource_type/c_46ec | - |
item.cerifentitytype | Publications | - |
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