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https://ah.lib.nccu.edu.tw/handle/140.119/54352| 題名: | 加我為好友-- 社群網路外部性之經濟分析 Add Friends -- The Economic Analysis of Social Networks. |
作者: | 陳珮瑜 Chen, Pei Yu |
貢獻者: | 周德宇 Chou, Te Yu 陳珮瑜 Chen, Pei Yu |
關鍵詞: | 社群網站 效用函數 網路外部性 社群均衡 Social network sites Utility function Ntwork externalities Equilbrium |
日期: | 2011 | 上傳時間: | 30-Oct-2012 | 摘要: | 本研究分析消費者如何在不同的社群網路間作出選擇，當用戶使用社群網站的同時，產生與朋友互相連結、分享資訊、聯絡感情等正面網路外部性，且此外部性隨著社群網站的功能越強大、隱私設定越開放而大幅增加，使用戶使用越開放的平台產生的效用越高。\n 但此現象同時帶給使用者相對程度的威脅：越開放的平台越無法對隱私權進行有效控制，換言之，越開放的平台越 「不願意」 對隱私權進行規範。隨著新興社群網站漸趨開放，用戶一方面享受朋友高度連結產生的正面效用，另一方面承受失去個人隱私權帶來的負面效用。且當重大侵犯隱私權事件發生，此正面外部性將如同雙面刃般轉化為傷害用戶的利器，其高度的好友連結度反而用戶間無一倖免產生強烈的效用損失。\n傳統社群網路不必然會被開放性的新興社群網路所取代，因此本論文分析了純粹社群均衡、雙重均衡與社群優勢均衡的情形等多種社群網路均衡型態。 This thesis analyzes social network asoption by consumers. The linkage with friends is nodeled as positive network effect. That is , the higher the amount of friends a user connects on a social network site, the higher the extra benefits she derives other than the direct ututility via usage.\n On the other hand, as new social network sites demonstrate: openness inproves connecting potential but gives way to privacy cncern.A privacy breaching event will rattle the socialty connected group to a drastic degree.\n Throung the interaction of both the positive and the negative network effects, we find that many types of social network equilibrium can be sustained. |
參考文獻: | 一、中文部分\n參考自2012/04/16，經濟日報吳仁麟專欄：「隱私權保鏢」和「資訊營養師」~未來新行業\n\n二、英文部分\nBoyd, d. m and N. B. Ellison (2007), “Social Network Sites: Definition ,History, and \nScholarship,” Journal of Computer-Mediated Communication, 13(1), article 11.\n\nDomingo, F. J. (2009), “The Functionality-Security-Privacy Game,” Proceedings of MDAI, 92–101.\n\nDwyer, C. (2007). “Digital Relationships in the “MySpace” Generation: Results From \na Qualitative Study,” Proceedings of the 〖40〗^th Hawaii International Conference \non System Sciences (HICSS).\n\nDwyer, C., S. R. Hiltz, and K. Passerini (2007), “Trust and Privacy Concern within Social Networking Sites: A Comparison of Facebook and MySpace,” Proceedings of the Thirteenth Americas Conference on Information Systems, Keystone, Colorado, August.\n\nFagiolo, G. (2005), “Endogenous Neighborhood Formation in a Local Coordination \nModel with Negative Network Externalities,” Journal of Economic Dynamics \nand Control, 29(1-2), 297-319.\n\nGayer, A. and O. Shy (2003), “Internet and Peer-to-Peer Distributions in Markets for Digital Products,” Economics Letters, 81, 51–57.\n\nHagel, III. J. and A. G. Armstrong (1997), Net Gain: Expanding MarketsTthrough \nVirtual Communities,：Harvard Business School Press\n\nHuaiqing W., K. O. Lee matthew and W. Chen (1998), “Consumer Privacy Concerns \nabout Marketing,” Communications of the ACM 41(3), pp63-70.\n\nKatz, M. L. and C. Shapiro (1985), “Network Externalities, Competition, and \nCompatibility,” The American Economic Review, 75(3), 424-440.\n\nMeagher, K. and E. G. S. Teo (2005), “Two-part Tariffs in the Online Gaming \nIndustry：The Role of Creative Destruction and Network Externalities,” \nInformation Economics and Policy, 17(4), 457-470.\n\nMercer, B. (1956), The American Community, New York：Random House.\n\nRheingold, H. (1993), The Virtual Community, MA : Addison-Wesley.\n\nRohlfs, J. (1974), “A Theory of Inderdependent Demand for a Communications \nService,” Bell Journal of Economics and Management Science, 5(1), 16-37.\n\nRomm, C., N. Pliskin, and R. Clarke (1997), “Virtual Communities and Society: \nToward an Integrative Three Phase Model,” International Journal of \nInformation Management (17:4), pp.261-270.\n\nSchwartz, P. M. (2004), “Property, Privacy, and Personal Data,” Harvard Law Review 117(7), 2056-2128\n\nShapiro, C. and H. R. Varian (1999), Information Rules: A Strategic Guide to the \nNetwork Economy. Cambridge, MA: Harvard Business School Press.\n\n三、網路資源\n\n調查網站checkfacebook.com \nhttp://www.checkfacebook.com/\n\nCommunity vs. Social Network http://lithosphere.lithium.com/t5/Lithium-s-View/Community-vs-Social-Network/ba-p/5283 \n\n維基百科 http://zh.wikipedia.org/wiki/Web_2.0 \n\nJorn, B. (1997), Weblog resources FAQ. Retrieved December 25, 2008\nhttp://www.robotwisdom.com/weblogs/ \n\nMerholz, P. (2002), Play With Your Words, Retrieved December 24, 2008 http://www.peterme.com/archives/00000205.html\n\n美國comScore研究機構 http://www.comscore.com/\n\n美國網路調查機構Pew Research Center 2010年網路使用報告http://www.pewinternet.org/~/media//Files/Reports/2012/PIP_Privacy_management_on_social_media_sites_022412.pdf\n\n創世紀市場研究2011年09月月刊 http://news.ixresearch.com/?p=4655\n\n全球網路資訊公司Global Alexa Page Ranking http://www.alexa.com/topsites/global;1\n\n創世紀「ARO網路測量研究」2011 年09月月刊報告書。 http://news.ixresearch.com/?p=4655\n\nInsigntXplorer 創世紀「ARO網路測量研究」2012年1月的月刊報告書http://news.ixresearch.com/?p=5079\n\n\n根據調查網站Compete.com http://www.compete.com/us/\n\nGoogle Trend http://trends.google.com/websites?q=facebook.com%2C+www.wretch.cc&geo=TW&date=all&sort=1\n\n聯合知識網http://muse.lib.nccu.edu.tw:8080/SSO/ResourceStation/pages/resourceUserMore.jsp?nId=168\n\n天下雜誌群資料庫\nhttp://new.cwk.com.tw/cgi-bin2/Libo.cgi? | 描述: | 博士 國立政治大學 財政研究所 99255027 100 |
資料來源: | http://thesis.lib.nccu.edu.tw/record/#G0099255027 | 資料類型: | thesis |
| Appears in Collections: | 學位論文 |
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| File | Size | Format | |
|---|---|---|---|
| 502701.pdf | 1.86 MB | Adobe PDF2 | View/Open |
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