以商業智慧概念建構電子商務觀測站

Abstract

商業智慧(Business Intelligence; BI)可以協助企業進行資料分析與決策支援，將相關的資料整合，轉化成對企業有用的知識，對內可以提升管理績效，對外可以創造競爭優勢。這樣的概念，已經被大企業導入並普及化，但對小型企業而言，仍然是可望而不可及。網際網路的興起，帶動了電子商務的崛起，電子商務商家不論大小，面對的是全球化的挑戰，而大部分的小型商家，因為資源的不足的情況下，只能依照自行編製的報表來進行分析與決策，不易獲得即時和整合的管理決策支援資訊。本研究以商業智慧的概念，結合平衡計分卡模型，建構電子商務觀測站，透過Web的介面，可以即時查詢。本研究所建立的平台可用來提供電子商務經營管理諮詢服務，吸引小型電子商務業者加入，進行資料整合與決策分析，了解本身體質，並透過定期收集外部資料，提供平台使用者了解產業環境與與市場趨勢，幫助小型電子商店擬定營運策略與目標，提升全球競爭力。

Business Intelligence(BI) helps enterprises to integrate heterogeneous data to conduct various analyses. The useful knowledge can help managers to improve internal performances and external competitive advantages. The concept of business intelligence has been well accepted in large enterprises, but not yet popular in the booming small E-Commerce(EC) businesses. Due to the resource shortage, most small EC stores manage the company and make business decision based on the scattered ad-hoc reports. Facing the globalized competition, a common platform providing the data integration and analysis services should be desirable. This research aims to construct such an EC observation stand, using the concepts of business intelligence and balanced scorecard, to help the small EC managers formulating their strategic objectives and the inherited key performance indicators. The observation stand also collects the industry information from other sources and provides the integrated data analyses based on the heterogeneous data sources. The continuous observation services from the website should be able to help the platform users to understand more on the industry environment and market trend and make better decisions for instant responses.