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https://ah.lib.nccu.edu.tw/handle/140.119/54574| 題名: | 以開放式群組支援為基礎之服務創新意象共創 Co-Developing Service Innovation Imagery through an Open Group Support System |
作者: | 謝靜芳 Hsieh, Ching Fang |
貢獻者: | 苑守慈 Yuan, Soe Tsyr 謝靜芳 Hsieh, Ching Fang |
關鍵詞: | Service Innovation Imagery Co-creation Value Network Group Support System Service Innovation Imagery Co-creation Value Network Group Support System |
日期: | 2011 | 上傳時間: | 30-Oct-2012 | 摘要: | This research presents a co-developing service innovation imagery system that considers the service innovation imagery can be designed and created with their customers and appropriate collaborators in co-creation network. Default imagery reasoned by analyzing SMEs information, interaction pattern and cultural behavior so as to represent current status quo of the service to co-develop toward service innovation. In addition, we use metaphor statement as the representation of different kinds of user value (i.e., emotional, social-cultural environmental value) so as to build a knowledge based imagery bank for the co-developing process. The mechanism of the open group support system facilitates the interactions between different interpreters that derive and imply a set of value, such as emotional, social-cultural-environmental dimensional consumption values for the SME’s customers. \r\nIn this research, our main goal is to propose an IT-based systematic approach for SMEs to co-developing their service innovation imagery with other actors and interpreters. The co-developing journey would facilitate SMEs to derive the service innovation imagery for service innovation. | 參考文獻: | REFERENCES\r\n[1] Aaker, D. A. 1991. \"Managing brand equity: capitalizing on the value of a brand name,\" Free Press\r\n[2] Anderson, J. C., H\\aakansson, H., & Johanson, J. 1994. \"Dyadic business relationships within a business network context,\" The Journal of Marketing, pp. 1–15.\r\n[3] Baudrillard, J. 2005. The system of objects (J. Benedict, Trans.). New York: Verso.\r\n[4] Berthon, P., Ewing, M. 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D. 2011. \"Service System Design : A Sign-Value-Based Approach,\"\r\n[51] Zigurs, I., & Buckland, B. K. 1998. \"A theory of task/technology fit and group support systems effectiveness,\" MIS quarterly, pp. 313–334. | 描述: | 碩士 國立政治大學 資訊管理研究所 99356031 100 |
資料來源: | http://thesis.lib.nccu.edu.tw/record/#G0099356031 | 資料類型: | thesis |
| Appears in Collections: | 學位論文 |
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