2000年代在日本的「台流」與「韓流」之調查與比較

Abstract

本計畫主要企圖以日本作為一個文化輸出的地區，藉以探究2000 年以後，在日本發展、發酵並產生人氣度的「台流/華流」與「韓流」，其所各自發生的時間、背景、以及流通的管道等產業狀況。透過本研究，第一，企圖理解在向來以文化產業為經濟特色之一、並具有相當文化封閉傾向的日本，外來的文化產業是如何地輸入、並被接納，而由這些外來的文化產業又曾經受到日本大眾文化長期的浸潤與影響，其中的辯證關係，乃是本研究的主題之一。第二、探究在日本「台流/華流」與「韓流」間發展的差異性：包括在輸入管道、播送時間與頻道所顯示其被重視的程度、以及其在日本製造出經濟利益，乃至台韓的國際力的差別是否對屬於文化娛樂圈的熱潮或話題性的產生有所響等。第三、台灣的文化政策與韓國的文化政策，對「台流」與「韓流」發展，是否具有影響力，若有，是怎麼樣的影響力。若無，則又是如何發展起來。從這個角度去作比較研究，可以進一步對台灣文化產業政策提出建言與助力。最後，本研究期盼能在各國將目光專注在韓流的研究時，也將同時存在的「台流/華流」現象納入國際研究的視野中，讓邊錘化的台灣文化研究得以有發聲的機會，並為將來研究作拋磚引玉之效。

This research plans to understand how the 『The Craze over Taiwanese Mania』 and 『The Craze over Korean Mania』have developed and become popular in Japan after 2000. Since the export of the popular culture is the most outstanding economic character for Japan, the development of the foreign popular cultures in Japan is a very interesting question. Thus, to understanding when did the two booms happen, what the background has been, or how they distributed, would be the main research themes of this research. The goals of this research might be described as the following. 1) To understanding how these foreign popular cultures have been exported and accepted by Japanese. Needless to say that Japanese popular culture has affected these two foreign popular culture for quite a long time. Would it be a factor is another theme of this research. 2) To invest the difference between the 『The Craze over Taiwanese Mania』 and 『The Craze over Korean Mania』, including the export routes, the profit they made, the broadcasting time and the channels which broadcast their dramas which might show how the two booms are treated in Japan. At the same time, does the difference of the international position or power between these two countries involve the culture field and affect the development of the booms, would be another research theme. 3) Do the policy of culture in Taiwan and which in Korea really affect the development of 『The Craze over Taiwanese Mania』and 『The Craze over Korean Mania』should also be emphasized. If the policy does play an important role, then, it is necessary to be demonstrated. If not, then how the popular cultures has been exported to Japan and developed well? By comparing the two booms and the related policy from this angle, might be useful for improving our culture policy . Finally, this research expects to draw the researchers into 『The Craze over Taiwanese Mania』. Most of the researchers focus on 『The Craze over Korean Mania』while ignore the existence of 『The Craze over Taiwanese Mania』at the same time. This is another goal of this research.