電視與現代生活：電視普及化過程中的「國」與「家」，1962-1964

Abstract

文探討從1962年開始至1964年之間電視機在台灣社會初期的發展狀況，從電視科技的國家決策、電視機的銷售、以及日常生活脈絡等幾方面檢視電視機的生產與消費。本研究也從電視機進入日常生活的社會意涵中探討「家」與「國」的交互作用。本研究認為，電視機在普及化初期引發了強勢的國家理性與日常生活之間的張力，並使家與國展開新的協商過程。\r\nFocusing on the national policy of production, promotional strategy of merchandisers, and consumption in everyday life contexts, this research explores the installation process of television in Taiwan`s society, from 1962 to 1964. This research specifically discusses the political and pedagogical aspect of \"nation\" that has been initiated and extended by the introduction of television into familial space. The tension between the state and the family has been transformed and re-negotiated within and without the television.