HonYa網路日文書店

Abstract

Japan HonYa is a on-line web company specializing in book, company product include fiction, magazine, dictionary, test book (Language test book), Newspaper, child book and professional book. Our mission and vision is to provide excellent service in knowledge sharing field. \r\n\r\nWe plan to target following 5 types of consumers but not limited. \r\nTaiwanese who is learning or interested in Japanese. \r\nJapanese who is working or studying in Taiwan. \r\nJapanese’s family who is living in Taiwan. \r\nStudents who is preparing Japanese language test. \r\nOffice man & office lady who is working in Japanese company. \r\n\r\nOur low cost and more product combination strategy make us very competitive, no Taiwanese or Japanese book stores can provide such low cost or same service with us so far. We use online channel to market and distribute our products because online service serve the need of both low in cost and high efficiency in reaching our target customers. For the book you want, just click and pay, no need to carry heavy books by yourself. \r\n\r\nSince we have quiet reachable profit rate around 35% ~ 30%, we estimate this business break even in the 1st year and turn profitable in the 2nd and 3rd year.

Executive Summary 1\r\n1. Company Profile 2\r\n1.1. Company Name 2\r\n1.2. Company Vision 2\r\n1.3. Strategy 2\r\n1.4. Company Partnership 2\r\n2. Product Category 3\r\n3. Market Survey & Analysis 4\r\n3.1. The purpose to do the questionnaire 4\r\n3.2. Content of questionnaire 4\r\n3.3. Survey result & analysis 8\r\n4. Target Customer 12\r\n5. SWOT Analysis 13\r\n6. 5P Analysis 14\r\n6.1. Product 14\r\n6.2. Promotion 15\r\n6.3. Package 15\r\n6.4. Place 15\r\n6.5. Price 16\r\n7. Web-site Design Idea 17\r\n8. Financial Plan 20\r\n8.1. Cost & Profit Structure 20\r\n8.2. Projected Balance Sheet 21\r\n8.3. Projected Forecast /Revenue 22\r\n9. Conclusion 24\r\nReference 25