Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/57100
題名: | Does (Linking with) Practice Make Perfect?: A Survey of Public Relations Scholars | 作者: | Cheng, I-Huei Gregorio, Federico de |
貢獻者: | 政大廣告系 | 日期: | Oct-2008 | 上傳時間: | 8-Mar-2013 | 摘要: | Although it has been commented that public relations academics should link their work to the needs of the industry, the general views of public relations scholars on various aspects of the academic-industry interface are unknown. To address this, we conducted a survey of 966 public relations academics. Findings showed that the respondents, overall, were in favor of building closer ties with the industry to advance the field, but certain opinions varied by education level and extent of professional experience. In addition, major conceptual dimensions in this academia-industry relationship were identified. Implications, recommendations, and directions for future research are discussed. | 關聯: | Journal of Public Relations Research, 20(4), 377-402 | 資料類型: | article | DOI: | http://dx.doi.org/10.1080/10627260802153298 |
Appears in Collections: | 期刊論文 |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
10627260802153298.pdf | 184.25 kB | Adobe PDF2 | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.