大稻埕變大藝埕：文化創業者的中介與拼湊作為

Abstract

創業的過程從無到有，往往是在資源有限的情況下，因此，創業者無不致力於尋求資源。有一派學者主張運用拼湊（bricolage），隨地取材為既有資源賦予新價值，如Backer & Nelson(2005)等；也有一派學者主張以中介(brokering)的角色，取得網絡的優勢位置，橫跨並聯合不同的領域知識來取得資源，Burt(1992)、Hargadon & Sutton (1997)等。\n\n然而，在創業的過程中，創業者除了得處理內部資源不足的問題外，同時也得面對外部的的情境制約。過去研究中，多為研究創業者如何從拼湊和中介不同資源達成創新，缺乏探討跨界時除了拼湊資源外，更需要面對跨界時遭遇之阻力，例如法令規範、社會體制、認知等等，這些嵌藏於社會中的慣性，難以短期改變，而容易形成阻力，以至創新的理念、創業的價值不容易推廣而被社會所接納，我們無法理解創業者究竟是以什麼方式回應了那些隱藏在跨界背後的制約。\n \n故本研究欲從此理論缺乏的角度切入：於此，本研究選擇一位於大稻埕進行文化創業的個案公司，觀察創業者在資源缺乏的創業過程中，如何回應制約，而我們可以從這個制約--回應的過程中，更能清楚地瞭解創業者是如何辨識適當時機、結合資源、進而形成一個平台，透過網絡運作的來中介各方所需資源。本研究歸納文化創業中介者會藉由「辨識時機」、「老歌新唱」以及「互利共生」三種方式進行拼湊作為，藉此文化事業的經營，讓藝文或是不同領域文創工作者的專業知識與技術，得以將大稻埕過往豐富的文化意義重新創造新的價值。\n\n關鍵字：中介、拼湊、創業、大稻埕、文化創意

The entrepreneurial process is to innovate something from nothing ,the enterprises usually need to face the constraints when they seek the new resources. One school demonstrates the concept of "bricolage", which examines innovation within disadvantage situation and how they recombine the resources at hand for new purpose to create new value. The other school referred to "brokerage", which brokers combine resources outside the organizations and create new value through diverse resources.\n\nHowever, in the entrepreneurial process, the innovators may face not only the scant resources but also the constraints embedded in the environment, such as rule of laws, social regime, and social cognition, etc. Previous studies have examined how innovation cope with constraints by recombining or connecting various resources, but these studies neglect the effective of bricolage and brokerage, which means the innovation achieved not only by recombination of resources but also the different ways of responding constrains.\n\nThis research investigates the entrepreneurial process of an new culture enterprise, how may an innovator respond to constraints which are situated in limited resources. The findings show an new culture enterprise may create new value through indentifying the window of opportunities, reframing the limited resources, and designing a platform which benefits for stakeholders and enhances more interaction between them.\n\nKeyword: bricolage, brokering, entrepreneurship, Dadaocheng, cultural and creative industry