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https://ah.lib.nccu.edu.tw/handle/140.119/59195| 題名: | 以企製為核心談經營雲端影視策展頻道之資訊素養與能力－以9x9.tv策展人為例 Information literacy and the ability to plan/produce cloud-curated video channels - A study of 9x9.tv curators |
作者: | 趙敏含 Chao, Min Han |
貢獻者: | 黃葳威 趙敏含 Chao, Min Han |
關鍵詞: | 策展人 影視策展 雲端內容 數位電視 新媒體 企劃製作 |
日期: | 2012 | 上傳時間: | 2-九月-2013 | 摘要: | 以各種社群網站為首的策展平台及其內容，近幾年正漸漸成為媒體內容的新興典範，而需求急速成長的雲端影視在內容策展的領域中也不應缺席。本研究立基於網絡社會（Castells, 2000）中與知識工作（Drucker, 1993）相關之人才理論，尤其是Hartley（2009）所提倡之創意產業與個人創新創業文化之論述，欲了解業餘雲端影視內容策展人需具備如何的資訊素養與企製能力，進而完成從素人邁向專家的自我成長與微型創業之目標。\n 本研究以深度訪談與小組座談的質性研究方法，訪談個案平台9x9.tv的內部職員與外部策展人，初探雲端影視策展人在企劃、創製作、優化與發佈、行銷與溝通等四個工作階段應具備怎樣共通與相異的素養與能力；策展人如何兼顧社群親近性與內容專業度，以及他們如何看待自身角色與大環境。研究發現，雲端影視策展人的動力來自業餘文化下的興趣與熱誠，並可基於相關專業知能的核心素養，藉由跨域的實作自學能力，以造就百花齊放的內容創業生態。因而內容創意產業的能量主要不在於環境的能供性，而是存於每個現代人內心的覺醒意識。知識公民心中應有自覺，了解自我在這個時代所肩負的主動角色與自我準備的方向，以厚植多元文化的專業薰陶，並熟知如何與社群受眾溝通互動進而學習調校既有的專業與實務知能。 | 參考文獻: | 一、中文部分\n1. 王俊凱（2012）。《微網誌社群使用者的網路創作意圖之探討》。臺北商業技術學院商學系碩士論文。\n2. 司徒達賢（2007）。<博學、審問、慎思、明辨的實踐>，蕭瑞麟（編），《不用數字的研究－鍛鍊深度思考力的質性研究》，頁1-6。臺北市：培生教育。\n3. 李明仁（2011）。《社會科技使用者行為之研究－以即時通訊與部落格為例》。臺灣科技大學資訊管理學系博士論文。\n4. 李恩齊（2010）。《探討微網誌使用者持續使用意圖之研究》。中央大學資訊管理學系碩士論文。\n5. 何芝宜（2010）。《影響消費者參與企業微網誌互動之動機研究－以Plurk為例》。臺灣師範大學圖文傳播學系碩士論文。\n6. 何冠廷（2011）。《策展創新：借力使力以創意回應情境制約》。政治大學科技管理研究所碩士論文。\n7. 何飛鵬（2012年12月）。<何飛鵬專欄：策展人策展什麼？>，《數位時代》，223，頁62。\n8. 吳翠珍（2004）。<媒體素養與媒體教育的流變與思辨>，翁秀琪（編），《台灣傳播學的想像》，頁812-841。臺北市：巨流圖書。\n9. 吳翠珍、陳世敏（2007）。《媒體素養教育》。臺北市：巨流圖書。\n10. 花筱苓（2011）。《圖像創作者個人品牌塑造之研究-以圖文部落格作家彎彎為例》。世新大學公共關係暨廣告學系碩士論文。\n11. 林資傑（2012）。《以關係承諾觀點探討使用者參與企業微網誌社群之行為》。中山大學傳播管理學系碩士論文。\n12. 徐珮嘉（2009）。《部落格的電子口碑對品牌態度及消費者購買意圖之影響》。高雄第一科技大學企業管理學系博士論文。\n13. 教育部（2002）。《媒體素養教育政策白皮書》。台北市：教育部。\n14. 郭菀琪譯（2012）。《Curation策展的時代－串聯的資訊革命已經開始！》。臺北市：經濟新潮社。（原書：佐佐木俊尚 [2011].《キュレーションの時代―「つながり」の情報革命が始まる》。日本東京：筑摩書房。）\n15. 陳宜芳（2007）。《WEB 2.0影音平台體驗特性對使用意圖影響之研究》。中原大學資訊管理學系碩士論文。\n16. 陳意文（2009）。《創新產品的資源拼湊與價值實現之研究：採新資源基礎觀點之定性與定量分析》。政治大學科技管理研究所博士論文。\n17. 許佩珊（2010）。《影響使用者加入企業微網誌好友之因素研究—以動機觀點》。中原大學資訊管理學系碩士論文。\n18. 許建隆（2011）。《微部落格行銷之研究》。臺北大學企業管理學系博士論文。\n19. 莊郁茹（2012）。《資深素人創作遊戲與Youtube影片狂歡化現象之研究》。中山大學傳播管理學系碩士論文。\n20. 著作權法（2010年2月20日修正）。\n21. 黃國興（2010）。《微網誌使用者持續使用意向之研究》。中正大學資訊管理學系碩士論文。\n22. 黃葳威（2012）。《數位時代資訊素養》。新北市：威仕曼文化。\n23. 葉子琪（2012）。《策展人關鍵特質之初探》。世新大學公共關係暨廣告學系碩士論文。\n24. 葉殷志（2011）。《YouTube影片製作的行動研究》。中山大學資訊管理學系碩士論文。\n25. 趙郁竹（2013年1月）。<跨界新人才，策展人：好奇心戰勝一切>，《數位時代》，224，頁78-79。\n26. 蕭宇辰（2010）。《從微網誌行銷探討噗浪客需求、互動性、企業形象之相關性－以瘋狂賣客為例》。世新大學資訊傳播學系碩士論文。\n27. 蕭瑞麟（2007）。《不用數字的研究－鍛鍊深度思考力的質性研究》。台北市：培生教育。\n\n二、英文部分\n1. 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Retrieved from http://dashes.com/anil/1999/08/last-refuge-of.html\n11. Deshpande, p. (2011/6/20). 14 content curation platform must haves. Curata website. Retrieved from http://www.contentcurationmarketing.com/14-content-curation-platform-must-haves/\n12. Elkin, N., Hallerman, D., & Williamson, D. A. (2012/12/15). Key Digital Trends for 2012. eMarketer website. Retrieved from http://www.emarketer.com/Webinar/Key-Digital-Trends-2012/4000048\n13. European Commission. (2007). A European approach to media literacy in the digital environment. Communication from the Commission to the European Parliament, the Council, the European Economic and Social Committee and the Committee of the Regions. Brussels: European Commission. Retrieved from http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=COM:2007:0833:FIN:EN:PDF\n14. Forry, C. (2009/11/10). Content curation versus content aggregation: A velvet Mr. painting. Content-ment blog. Retrieved from http://www.content-ment.com/2009/11/curation-versus-aggregation.html\n15. Jungwirth, B. & Bruce, B. C. (2002). Information overload: Threat or opportunity? Journal of Adolescent & Adult Literacy, 45(5). Retrieved from http://www.readingonline.org/electronic/elec_index.asp?HREF=/electronic/jaal/2-02_Column/index.html\n16. Kelly, K. & Wolf, G. (1997, March). PUSH! Kiss your browser goodbye: The radical future of media beyond the web. Wired Magazine, 5(3). Retrieved from http://www.wired.com/wired/archive/5.03/ff_push_pr.html\n17. McNichol, T. (2008/04/16). The Huffington Post - TIME.com`s first annual blog index. Time website. Retrieved from http://www.time.com/time/specials/2007/article/0,28804,1725323_1725329,00.html\n18. NM Incite (2012/03/08). Buzz in the blogosphere: Millions more bloggers and blog readers. Nielsen Newswire. Retrieved from http://www.nielsen.com/us/en/newswire/2012/buzz-in-the-blogosphere-millions-more-bloggers-and-blog-readers.html\n19. Rosenbaum, S. (2011/3/22). Why a curator isn`t an editor. Fast Company website. Retrieved from http://www.fastcompany.com/1741534/why-curator-isnt-editor\n20. The official YouTube blog (2012/5/20). It`s YouTube`s 7th birthday... and you’ve outdone yourselves, again. Retrieved from http://youtube-global.blogspot.tw/2012/05/its-youtubes-7th-birthday-and-youve.html\n21. The official YouTube blog (2013/5/19). Here’s to eight great years. Retrieved from http://youtube-global.blogspot.tw/2013/05/heres-to-eight-great-years.html\n22. Valenza, J. (2012). Curation. School Library Monthly, 29(1). Retrieved from http://www.schoollibrarymonthly.com/articles/valenza2012-v29n1p20.html\n23. YouTube. (2010/6/9). Terms of Service. YouTube. Retrieved from http://www.youtube.com/t/terms\n24. YouTube. (2013). Creator Playbook: Version 3. YouTube. Retrieved from http://www.youtube.com/playbook | 描述: | 碩士 國立政治大學 廣播電視學研究所 96453003 101 |
資料來源: | http://thesis.lib.nccu.edu.tw/record/#G0096453003 | 資料類型: | thesis |
| Appears in Collections: | 學位論文 |
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| File | Size | Format | |
|---|---|---|---|
| 300301.pdf | 14.33 MB | Adobe PDF2 | View/Open |
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