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https://ah.lib.nccu.edu.tw/handle/140.119/62026| 題名: | 建議使用一個可以吸引潛在尼加拉瓜遊客來台灣休閒或旅遊的策略 uggesting a strategy to attract potential Nicaraguan visitors to visit Taiwan for leisure or tourism |
作者: | 徐凱玲 Kelineth Victoria Siu Hebbert |
貢獻者: | Liu, Hsiao Lan 徐凱玲 Kelineth Victoria Siu Hebbert |
關鍵詞: | Nicaragua Tourism Tourist attraction Tourist destination Destination image Nicaragua Tourism Tourist attraction Tourist destination Destination image |
日期: | 2012 | 上傳時間: | 2-Dec-2013 | 摘要: | This research studied a possible strategy to attract Nicaraguan people to visit Taiwan as tourists. Taiwan is known as East Asia’s sole island bisected by the Tropic of Cancer. Undoubtedly, it is rich in tourism resources; it’s developing its destinations, theme and lifestyle as well as health and fitness tourism. Taiwan has great potential in ecological travel such as bird watching, and whale and dolphin watching, and theme travel like festival tourism, cultural tourism and medical/recuperative tourism. Now with firsthand experience, Taiwan has shown me fascinating places of unique splendor, beauty and traditions. \r\nAs a Nicaraguan citizen, I have sympathized and shared similar experiences with my countrymen (Nicaraguans) while living and studying in Taiwan. They have manifested great interest in traveling. Undoubtedly, Nicaraguan people are willing to visit, know, and explore places, especially Asian countries. As a result, we did interviews to a focus group of Nicaraguan students, first-time Nicaraguan visitors and a diplomat to study whether my countrymen would choose to travel to Taiwan as tourists. In the interviews, we found common themes, categories and patterns that suggest to us that Nicaraguans would choose Taiwan as a tourist destination. Providing affordable tourist packages to these visitors would give the opportunity to have access and channels to travel to Taiwan. This in turn, led us to suggest a way to attract Nicaraguan visitors to travel to Taiwan as tourists.\r\nKeywords: Tourism, Nicaragua, Tourist attraction, Tourist destination, Destination image | 參考文獻: | 1. BIZAN, A. H. (2009), “Tourism marketing in Libya a between reality and ambitions,” Unpublished PhD Dissertation, University of West-Hungary, Faculty of Economics, Hungary.\r\n2. BURNEY, A. M. S. 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AND CHANG, C-J. (2008), “Taiwan’s Image as a Tourist Destination,” Unpublished Master Thesis, Department of Applied Foreign languages, Chaoyang University of Technology, Taiwan.\r\n12. LIU, Y-L. AND KO, P-F. (2011), “A visitor-focused study of tourism attraction in Taiwan: Empirical evidence from outbound Chinese tourists,” Journal of Hospitality Management and Tourism, Vol. 2 (2), 22-23.\r\n13. MA, Y-T. AND CRESTAN, A. (2009), “Taiwan’s Challenges for Significant International Tourism Market Growth,” Proceedings of the 10th International Digital Government Research Conference, 272-276.\r\n14. MIDDLETON, V. T. C. (1994), Tourism Marketing and Management Handbook,” Hempel Hempstead: Prentice Hall, 573-576.\r\n15. OSLAND, S. J., DE FRANCO, S. AND OSLAND, A. (2007), “Organizational implications of Latin American Culture: lessons for the expatriate manager,” Economia e Gestao, Vol. 7, 1–178.\r\n16. REISINGER, Y. (2009), “International Tourism: Cultures and Behavior,” Elsevier Inc., U.S.A.\r\n17. SEATION, A. V. AND BENEIT, M. M. (1996), “Marketing tourism products, concepts, issues, cases,” London: International Thomas Business Press.\r\n18. TURNER III, W. D. (2010), “Qualitative Interview Design: A Practical Guide for Novice Investigators,” The Qualitative Report, Vol. 15 (3), 754-760.\r\nWeb sites \r\nhttp://taiwan.net.tw\r\nhttp://taiwanindustry.tier.org.tw\r\nhttp://www.sice.oas.org/TPD/NIC_TWN/DraftText_s/Index_s.asp\r\nhttp://www.visitanicaragua.com\r\nhttp://www.nicaragua.com\r\nhttp://english.moe.gov.tw | 描述: | 碩士 國立政治大學 亞太研究英語碩士學位學程(IMAS) 97924020 101 |
資料來源: | http://thesis.lib.nccu.edu.tw/record/#G0097924020 | 資料類型: | thesis |
| Appears in Collections: | 學位論文 |
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