參與式內容網站使用者研究：以「茶言觀政－政大校園影像記憶網」為例

Abstract

「茶言觀政－政大校園影像記憶網」是以共建共享之理念建置，希望增加使用者參與之誘因，提升社群的歸屬感與向心力。本研究利用深度訪談與焦點團體訪談，探知大學成員對此網站之需求與期待，做為日後經營之參考。研究結果顯示：受訪者對於共建共享與校園記憶之網站理念皆表認同；需要自由空間與社群交流之功能；圖文並茂的內容、且經分類組織及具時間軸概念；網站經營上認為需要建立基調、舉辦活動、專人負責及結合外界力量；網站名稱則認為應該再商議。 NCCU Memory is a participative campus archiving website for students, faculty, staff, and alumni to share their photos and stories. This paper conducts in-depth interviews and focus group interviews to explore the needs and expectations of the NCCU community for the website. The results show that the idea and the participative archiving approach are generally approved of. The community expects the improvements of personal space, interaction and timeline functions, rich and organized contents.