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https://ah.lib.nccu.edu.tw/handle/140.119/63417
題名: | 電視置入性行銷之規範:政治經濟學觀點的初步考察 | 其他題名: | The Norm of Product Placement from a Political Economy Approach | 作者: | 劉昌德; 羅世宏 Liu, Chang-De ;Lo, Shih-Hung |
貢獻者: | 新聞系 | 日期: | Dec-2005 | 上傳時間: | 16-Jan-2014 | 關聯: | 中華傳播學刊,8, 41-61 | 資料類型: | article |
Appears in Collections: | 期刊論文 |
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