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https://ah.lib.nccu.edu.tw/handle/140.119/63645| 題名: | 台灣生技製藥業的國際市場進入策略之研究 A study of the foreign market entry strategy for the pharmaceutical industry in Taiwan |
作者: | 黃品華 Huang, Ping Hua |
貢獻者: | 吳豐祥 Wu, Feng Shang 黃品華 Huang, Ping Hua |
關鍵詞: | 國際化 市場進入策略 生技製藥業 資源基礎說 |
日期: | 2011 | 上傳時間: | 10-Feb-2014 | 摘要: | 台灣生技製藥業近年開始重視海外市場的開拓，雖然過往關於國際化策略的相關研究眾多，卻鮮少將焦點關注在生技製藥業，因而觸發本研究之動機。主要的研究問題包括：1. 廠商的國際市場進入策略為何？2. 影響台灣生技製藥的國際市\n場進入策略之主要因素為何？3. 台灣生技製藥在進入國際市場後，新的資源能力的建立為何？\n本研究所得的結論如下:\n1. 本土生技製藥廠商，開始進入國際市場動機為台灣市場規模小，而國內實施健保與藥價調整卻是廠商積極佈局海外市場的催化劑。此外，選擇目標市場的考量因素主要有地主國的市場規模、潛力、法規、文化背景。其中在藥品市場，地主國法規會影響國際化初期的廠商拓展國家之選擇。\n2. 本土生技製藥廠商海外市場進入模式的考量因素主要有地主國的市場規模、潛力、法規與文化背景。\n3. 本土生技製藥廠商在藥品選擇上會考量市場規模、潛力、競爭等因素，在不同地區而有不同策略邏輯。\n4. 本土生技製藥廠商現階段的市場開拓策略為：深耕亞洲市場，再逐步拓展歐美市場。\n5. 本土生技製藥廠商會依據本身的資源能力，做適當資源能力的建構或延伸，主要著重在業務運作能力的提升。 | 參考文獻: | 中文參考文獻\n1. 于卓民(2005)，國際企業：環境與管理（二版），台北：華泰文化。\n2. 于盈盈(2004)，「台灣廠商國際化過程與組織資源能力形成之研究－以宏基與台積電為例」，國立政治大學企業管理研究所未出版碩士論文。\n3. 友華生技2010年報。\n4. 友華生技醫藥股份有限公司官方網站，http://www.oep.com.tw/，檢索日期：2011年6月。\n5. 方至民(2006)，國際企業管理－建構全球營運優勢，台北：前程文化。\n6. 毛昭凱(2007)，「營建產業國際化進入策略之研究」，臺灣大學土木工程學研究所未出版碩士論文。\n7. 台灣東洋2010年報。\n8. 生達化學製藥2010年報。\n9. 吳怡萱(2008)，「數位教育課程 節省五○％訓練成本」，商業週刊，第1079期，頁148。\n10. 吳青松(2002)，國際企業管理─理論與實務，台北：智聖文化事業有限公司。\n11. 吳思華(1998)，策略九說，台北：臉譜出版社。\n12. 李浩權(2011)，「健保用藥加保健食品 生達製藥兩頭賺」，金融家月刊，第28期。\n13. 李蘭甫(1994)，國際企業論，台北：三民書局。\n14. 林靜宜(主編)(2005)，躍進:引爆創新，成長無限:19個主導性新產品開發輔導計畫成功案例，台北：工業局。\n15. 邱裕榮(2003)，「臺灣東洋以取捨為核心，邁向第二次轉型」，管理雜誌，第345期，頁106-110。\n16. 洪淇蓁(2000)，「臺灣東洋藥品：致力癌症用藥研發，專攻華人特殊病症」，技術尖兵，第67期，頁3-4。\n17. 許長禮(2009)，「以動態能力觀點探討本土藥廠轉型及創新之個案研究」，國立政治大學經營管理碩士學程未出版碩士論文。\n18. 黃文奇(2011)，「東洋生技將重啟大陸版圖深化布局」，2011/06/10經濟日報。\n19. 黃崇恆(2003)，「台灣傳統製藥產業廠商之轉型成長策略研究」，國立臺灣大學國際企業學研究所未出版碩士論文。\n20. 蕭燕翔(2010)，「瞄準單株抗體商機，生達與美上市公司結盟」，2010/05/25精實新聞。\n21. 戴欣欣(2008)，「癌症用藥專業廠，攻下臺灣市場，立足世界舞臺！--案例3：臺灣東洋」，貿易雜誌，2月，頁20-23。\n英文參考文獻\n1. 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Whitelock, J. (2004), “An Evaluation of External Factors in Decision of UK Industrial Firms to Enter a New Non-Dmestic Market: An Exploratory Study”, European Journal of Marketing, Vol. 38 Nos 11/12, pp. 1437-1455.\n39. Woodcock, C.P., Beamish, P. & Makino, S. (1994), “Ownership-Based Entry Mode Strategies and International Performance”, Journal of International Business Studies, 25(2), pp. 253-274.\n40. Yip, G. S. (1989), “Global Strategy in a World of Nations?”, Sloan Management Review, 30, pp. 24-41. | 描述: | 碩士 國立政治大學 科技管理研究所 98359016 100 |
資料來源: | http://thesis.lib.nccu.edu.tw/record/#G0983590161 | 資料類型: | thesis |
| Appears in Collections: | 學位論文 |
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